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  • How to Protect Your Margins in the Face of Rising Tariffs

    How to Protect Your Margins in the Face of Rising Tariffs

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  • Your Revenue Forecasting Ignores the Source of Your Revenue

    Your Revenue Forecasting Ignores the Source of Your Revenue

    If you’re like most organizations, when you forecast revenue, your finance department focuses on things like year-over-year same-store sales, trends among product lines, macroeconomic conditions,...

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  • The CMO Command Center

    The CMO Command Center

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  • Webinar: Expanding Your Red Carpet with VIP Cultivation Strategies

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 2

    How Supergoop Topped Custora’s Retail Benchmarks, part 2

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • Meet the Marketer: Michael Laniak from Taylor Stitch

    Meet the Marketer: Michael Laniak from Taylor Stitch

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 1

    How Supergoop Topped Custora’s Retail Benchmarks, part 1

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • The Intersection Of Technology And Human Expertise2:19

    The Intersection Of Technology And Human Expertise

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri

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  • Cross-Selling And Closet Segmentation2:24

    Cross-Selling And Closet Segmentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri

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  • Demographic vs. Behavioral Segmentation2:21

    Demographic vs. Behavioral Segmentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Return on Ad Spend + Lifetime Value2:18

    Return on Ad Spend + Lifetime Value

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Smells Like “Testing Spirit”2:55

    Smells Like “Testing Spirit”

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Detecting And Solving Customer Churn2:46

    Detecting And Solving Customer Churn

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Segmentation and Experimentation2:54

    Segmentation and Experimentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • A Lifecycle Marketing Dating Analogy2:57

    A Lifecycle Marketing Dating Analogy

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • The Marketing Channels That Work Best For Your Brand2:34

    The Marketing Channels That Work Best For Your Brand

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • 4 Steps to Solving the One-Time Buyer Problem, Part III

    4 Steps to Solving the One-Time Buyer Problem, Part III

    In parts one and two of this series, we laid the groundwork on a methodology to tackle the one-time buyer problem in retail. Now comes the implementation phase, followed by measurement &...

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  • How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    This past May, Custora announced a new benchmarking feature within our program. Dagne Dover found themselves at the top of 100+ retail marketers with their high-performance lifecycle marketing...

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  • The Stages Of The Customer Lifecycle1:55

    The Stages Of The Customer Lifecycle

    Featuring Margaret Growth, Head of Growth Strategy at Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed custome

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  • Measuring Impact With Control Groups1:20

    Measuring Impact With Control Groups

    Featuring Chandler Dutton, Senior Customer Engagement Associate at Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with det

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  • Cutting Through The Buzz To “Customer-Centric”2:40

    Cutting Through The Buzz To “Customer-Centric”

    Featuring Chandler Dutton, Senior Customer Engagement Associate at Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with det

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