Big News: Custora's Next Chapter
“The Customer-Centric Store Footprint” with Jenni Kayne
“Growing Our Store Footprint Through a Customer-Centric Lens” with Jenni Kayne In this presentation, Lauren Holmes (Senior Director of Retail & Customer Experience at Jenni Kayne) talks about the shi
"Remove the Risk from Big Business Decisions" with Jordan Elkind
Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic
“On the Cusp” with Corey Pierson
Custora CEO and Cofounder Corey Pierson gives an introduction to the day’s events for CARMA 2019 by talking about why its existentially important for retail organizations to be holistically customer-c
"Using Customer Insights & Testing for a Stellar Customer Experience” with Winc
“Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc
“The Power of the Customer-Centric Organization” with Vince.
In this fireside chat, Ben Grant (Head of Customer Success, Custora) speaks with Stacy Fierstein (VP Marketing, Vince.) and Julian Ellin (VP E-Commerce, Vince.) about how their organization pivoted fr
“The Retail Landscape of Tomorrow” with the Robin Report
In this fireside chat, Richard Kestenbaum (Forbes contributor, partner at Triangle Capital) and Robin Lewis (Founder and Editor of The Robin Report) discuss the future of the retail store and retail o
“Using CLV to Drive Business Strategy” with Morning Brew
Panel discussion hosted by Halie LeSavage, Retail Writer at Morning Brew, moderating a discussion with Seth Goldman (CEO of UrbanStem), Daniel Head (Director of Digital Marketing at TOMS), and Daria L
“Customer-Based Corporate Valuation” with Peter Fader
Peter Fader developed and systematized the idea of customer-centricity on which Custora is built. His customer-centric analytics company, Zodiac, sold to Nike recently, and he’s since moved into the w
"Scaling Joy” with Glow Concept & Winky Lux
Natalie Mackey, CEO of Glow Concept (the parent company of Winky Lux) talks about the strategies and tactics her company has put in place to achieve their mission “to create joy through products, cont
"The Role of the Merchant as We Know It Is Dead" with Kenneth Cole
Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Direct Courtney Sansone and SVP of Consumer Direct TJ Papp. Retail has historically been a pat
"Marketing and Beyond" with e.l.f. Cosmetics
Ingrid Cordy, VP of E-Commerce at e.l.f. joins Custora CEO Corey Pierson for a fireside chat to discuss the power of customer-centric insights when building a brand that has turned the marketing parad
Meet the Marketer: Kelsey Foy of Eloquii
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth.
"Tailoring Customer Experiences with Data" with Taylor Stitch
In one of the most buzzed-about presentations at CARMA 2019, Michael Laniak, Director of Customer Service and Retention for Taylor Stitch, gives a detailed step-by-step of how his organization was abl
Swatting Buzzwords: Customer Journeys
There are some terms in the retail marketing tech world that get tossed around and around, and everyone is sure they’re important, but not everyone agrees on what they actually mean. Today’s the...
Tilting the Odds: Better Analyses for Better Decisions
Using Customer Insights to De-Risk Your Business Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisi
How to Lead with Data & Crush Your Customer Cultivation Goals
In today’s article: How to get granular with assessing segment revenue trends so you can set specific growth goals. How to plan for top-down revenue goals and know you’re on track. How to win...
Meet Your Best Customers for Long-Term Profitability
In today’s article: How your VIP segments break down across demographic personas, and what this means for your marketing strategy What product affinity and purchase patterns can tell you about...
Rolling Out the Red Carpet: Measuring Your VIP Segment
Expanding Your Red Carpet with VIP Cultivation Strategies
It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. On Wednesday, September 25 at 1: