Latest Content

  • How Do You Measure Up? Announcing Customer-Centric Benchmarking31:49

    How Do You Measure Up? Announcing Customer-Centric Benchmarking

    Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is perf

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  • Webinar: Where Retail Organizations Fall Short with Segmentation

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  • Meet the Marketer: Kate Fernandez from Winky Lux

    Meet the Marketer: Kate Fernandez from Winky Lux

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • Acknowledging the Unequal Distribution of Customer Awesomeness

    Acknowledging the Unequal Distribution of Customer Awesomeness

    When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think...

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  • The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

    The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

    What is Customer Lifecycle Marketing?

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  • Why This is the Golden Age of Retail

    Why This is the Golden Age of Retail

    The Fall 2018 RH (formerly Restoration Hardware) catalog starts with a letter from Chairman and CEO Gary Friedman titled “The Death of Retail is Overrated.” It’s a thought-provoking missive, and...

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  • Winky Lux & The Rise of Instagram-Native Retail

    Winky Lux & The Rise of Instagram-Native Retail

    A growing trend among burgeoning retail brands is to start brand-building on social media before launching any products. This allows these brands to cheaply gauge interest and generate buzz while...

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  • Building a Scalable Churn Prevention System58:13

    Building a Scalable Churn Prevention System

    Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: -Why the current state of churn prevention systems are

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  • The 4 Layers of Effective Buyer Personas

    The 4 Layers of Effective Buyer Personas

    While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to...

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  • How Tarte Cosmetics Rewards Both Engagement & Loyalty

    How Tarte Cosmetics Rewards Both Engagement & Loyalty

    We recently had the great honor to talk with Kellen Fitzgerald, Director of Marketing, Digital & Client Experience at Tarte Cosmetics (who are a wonderful Custora customer, by the way). We wanted...

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  • Escape the Discount Downward Spiral, Part 3: Full-Price Growth

    Escape the Discount Downward Spiral, Part 3: Full-Price Growth

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

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  • Escape the Discount Downward Spiral, Part 2: Competitive Differentiation

    Escape the Discount Downward Spiral, Part 2: Competitive Differentiation

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

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  • How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty31:35

    How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

    Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event

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  • In Discounts We Distrust

    In Discounts We Distrust

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  • AI Can Help You Find the Perfect Pair of Jeans

    AI Can Help You Find the Perfect Pair of Jeans

    Centuries-old legacy retailer Levi’s is harnessing the power of AI to provide a customer-centric experience at the push of a button.

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  • Customer Retention is the New Acquisition

    Customer Retention is the New Acquisition

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  • Escape the Discount Downward Spiral, Part 1: Solving for Excess Inventory

    Escape the Discount Downward Spiral, Part 1: Solving for Excess Inventory

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

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  • Eloquii's Digital Retail Revolution

    Eloquii's Digital Retail Revolution

    Eloquii CEO Mariah Chase recently shared her thoughts on the state of digital commerce, where digital commerce will be in five years, and how her company is using Custora to bridge the gap.

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  • How Teleflora Uses Custora to Foster Loyalty Among VIP Customers

    How Teleflora Uses Custora to Foster Loyalty Among VIP Customers

    Teleflora uses Custora’s segment-based testing capabilities to foster loyalty among its most valuable customers.

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  • How Teleflora Manages Churn Prevention

    How Teleflora Manages Churn Prevention

    Teleflora worked with Custora to minimize churn by segmenting its customers according to their brand loyalty and delivering precisely targeted messaging to each segment.

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  • The Rise of Instagram-Native Retail24:10

    The Rise of Instagram-Native Retail

    Join us for Office Hours as we meet with Kate Fernandez, Director of Global Brand Marketing at Winky Lux. She and JC Goodrich, VP of Marketing at Custora, will dive deep on: -Instagram-native retail

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