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  • Big News: Custora's Next Chapter

    Big News: Custora's Next Chapter

     

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  • “The Customer-Centric Store Footprint” with Jenni Kayne17:13

    “The Customer-Centric Store Footprint” with Jenni Kayne

    “Growing Our Store Footprint Through a Customer-Centric Lens” with Jenni Kayne In this presentation, Lauren Holmes (Senior Director of Retail & Customer Experience at Jenni Kayne) talks about the shi

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  • "Remove the Risk from Big Business Decisions" with Jordan Elkind23:13

    "Remove the Risk from Big Business Decisions" with Jordan Elkind

    Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic

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  • "Using Customer Insights & Testing for a Stellar Customer Experience” with Winc18:52

    "Using Customer Insights & Testing for a Stellar Customer Experience” with Winc

    “Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc

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  • “The Retail Landscape of Tomorrow” with the Robin Report0:00

    “The Retail Landscape of Tomorrow” with the Robin Report

    In this fireside chat, Richard Kestenbaum (Forbes contributor, partner at Triangle Capital) and Robin Lewis (Founder and Editor of The Robin Report) discuss the future of the retail store and retail o

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  • “Using CLV to Drive Business Strategy” with Morning Brew22:14

    “Using CLV to Drive Business Strategy” with Morning Brew

    Panel discussion hosted by Halie LeSavage, Retail Writer at Morning Brew, moderating a discussion with Seth Goldman (CEO of UrbanStem), Daniel Head (Director of Digital Marketing at TOMS), and Daria L

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  • “Customer-Based Corporate Valuation” with Peter Fader19:27

    “Customer-Based Corporate Valuation” with Peter Fader

    Peter Fader developed and systematized the idea of customer-centricity on which Custora is built. His customer-centric analytics company, Zodiac, sold to Nike recently, and he’s since moved into the w

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  • "Scaling Joy” with Glow Concept & Winky Lux22:07

    "Scaling Joy” with Glow Concept & Winky Lux

    Natalie Mackey, CEO of Glow Concept (the parent company of Winky Lux) talks about the strategies and tactics her company has put in place to achieve their mission “to create joy through products, cont

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  • "The Role of the Merchant as We Know It Is Dead" with Kenneth Cole29:22

    "The Role of the Merchant as We Know It Is Dead" with Kenneth Cole

    Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Direct Courtney Sansone and SVP of Consumer Direct TJ Papp. Retail has historically been a pat

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  • "Marketing and Beyond" with e.l.f. Cosmetics15:53

    "Marketing and Beyond" with e.l.f. Cosmetics

    Ingrid Cordy, VP of E-Commerce at e.l.f. joins Custora CEO Corey Pierson for a fireside chat to discuss the power of customer-centric insights when building a brand that has turned the marketing parad

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  • Meet the Marketer: Kelsey Foy of Eloquii

    Meet the Marketer: Kelsey Foy of Eloquii

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • "Tailoring Customer Experiences with Data" with Taylor Stitch0:00

    "Tailoring Customer Experiences with Data" with Taylor Stitch

    In one of the most buzzed-about presentations at CARMA 2019, Michael Laniak, Director of Customer Service and Retention for Taylor Stitch, gives a detailed step-by-step of how his organization was abl

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  • Swatting Buzzwords: Customer Journeys

    Swatting Buzzwords: Customer Journeys

    There are some terms in the retail marketing tech world that get tossed around and around, and everyone is sure they’re important, but not everyone agrees on what they actually mean. Today’s the...

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  • Tilting the Odds: Better Analyses for Better Decisions29:17

    Tilting the Odds: Better Analyses for Better Decisions

    Using Customer Insights to De-Risk Your Business Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisi

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  • How to Lead with Data & Crush Your Customer Cultivation Goals

    How to Lead with Data & Crush Your Customer Cultivation Goals

    In today’s article: How to get granular with assessing segment revenue trends so you can set specific growth goals. How to plan for top-down revenue goals and know you’re on track. How to win...

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  • Meet Your Best Customers for Long-Term Profitability

    Meet Your Best Customers for Long-Term Profitability

    In today’s article: How your VIP segments break down across demographic personas, and what this means for your marketing strategy What product affinity and purchase patterns can tell you about...

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  • Rolling Out the Red Carpet: Measuring Your VIP Segment

    Rolling Out the Red Carpet: Measuring Your VIP Segment

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  • Expanding Your Red Carpet with VIP Cultivation Strategies36:42

    Expanding Your Red Carpet with VIP Cultivation Strategies

    It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. On Wednesday, September 25 at 1:

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  • How Customer Data Turned Store Closure Into Opportunity

    How Customer Data Turned Store Closure Into Opportunity

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  • How to Protect Your Margins in the Face of Rising Tariffs

    How to Protect Your Margins in the Face of Rising Tariffs

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