Brady Walker

  • The Big Reason You Should Track Your High-Discount Segments

    The Big Reason You Should Track Your High-Discount Segments

    Welcome to the latest installment of our series on segmenting best practices and use cases. We’ve covered a lot of ground, including using segmentation to influence some of the leakiest leaks in...

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  • How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships

    How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships

    The retail game is the same as it always was: bring customers in and do what you can to make them come in more often and with larger baskets. The difference is the number of people vying for...

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  • Escape the Discount Downward Spiral, Part 1: Solving for Excess Inventory

    Escape the Discount Downward Spiral, Part 1: Solving for Excess Inventory

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

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  • How Teleflora Uses Custora to Foster Loyalty Among VIP Customers

    How Teleflora Uses Custora to Foster Loyalty Among VIP Customers

    Teleflora uses Custora’s segment-based testing capabilities to foster loyalty among its most valuable customers.

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  • How Teleflora Manages Churn Prevention

    How Teleflora Manages Churn Prevention

    Teleflora worked with Custora to minimize churn by segmenting its customers according to their brand loyalty and delivering precisely targeted messaging to each segment.

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  • How to Stop the Discounting Madness! Step One...

    How to Stop the Discounting Madness! Step One...

    Promotions have been a fixture of the American retail landscape for decades, but they've become unusually more Business As Usual since the one-two punch of The Great Recession and booming, lean,...

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  • Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence

    Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence

    When every retailer basically uses the same loyalty program structure, it’s not a value-add for your customers—it’s business as usual. This is how you overcome business as usual.

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  • Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful

    Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful

    To ensure their predictive models drive meaningful results, retail analysts must tailor their modeling outputs to end-users’ unique needs. Prioritize scalability, applicability, and intelligibility.

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  • Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model

    Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model

    Retailers should make a concerted effort to build predictive infrastructures whose validation frameworks, modeling approaches, and maintenance protocols align with tangible business goals.

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  • Lifecycle Marketing is Real-World Interactive Storytelling

    Lifecycle Marketing is Real-World Interactive Storytelling

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  • Jumping the 3 Big Hurdles to Predictive Modeling, Part 1: Data Prep

    Jumping the 3 Big Hurdles to Predictive Modeling, Part 1: Data Prep

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  • Composing Multi-Channel Harmony for a Single-Customer View

    Composing Multi-Channel Harmony for a Single-Customer View

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  • Connect the Dots: Go from Data to High-Performing Campaigns

    Connect the Dots: Go from Data to High-Performing Campaigns

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