Sam Malissa

  • 4 Steps to Solving the One-Time Buyer Problem, Part II

    4 Steps to Solving the One-Time Buyer Problem, Part II

    In last week’s post we emphasized that fixing the one-time buyer problem takes more than just the marketing team and proposed a four-step playbook to get everyone involved: organizational...

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  • 4 Steps to Solving the One-Time Buyer Problem

    4 Steps to Solving the One-Time Buyer Problem

    The one-time buyer is a real challenge for retail organizations, and it doesn’t live with any one team — it’s everyone’s problem. 

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  • A.I. for Everyone in the Retail Org

    A.I. for Everyone in the Retail Org

    In a successful retail operation, everyone can benefit from using AI tools — and for those tools to be most effective, everyone needs to be on board.

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