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How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty
Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event
How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships
The retail game is the same as it always was: bring customers in and do what you can to make them come in more often and with larger baskets. The difference is the number of people vying for...
In Discounts We Distrust
Jumping the 3 Big Hurdles to Predictive Modeling
Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: - How to strategize preparing data for mode
Visualizing "Good Retention" and "Bad Retention" in Retail
8 KPIs Every Customer Centric Marketer Should be Using
Making Sense of the MarTech Universe
It's Not You, It's My Data
One and Not Done
Why Customer Lifetime Value Matters
How Customer-Centric Reporting Is Transforming the C-Suite
In this webinar, you'll learn: -How customer lifetime value can be used for annual revenue and profit forecasting -How retail executive teams are using customer-centric KPIs to understand the true h
Bringing the Lens of Customer Intelligence to the Executive Table
CARMA 2016 Lauren LaCascia, LOFT
The Customer Metrics Driving Growth
Building Data-Driven Personas
Forrester: Grow Your Business
Brandon Purcell, Principal Analyst at Forrester, shares insights for retailers to grow their customer base, their brand, and their revenue.
Custora + Venus: Navigating the Twilight Zone
Setting Customer-Centric Goals, Surfacing Opportunities, and Tracking Progress
Custora's Head of Product, Jordan Elkind, introduces marketers to Custora's new Spotlight product.
Lucky Brand: The Transition from Traditional Retail to Customer Centricity
Lucky Brand CEO, Carlos Alberini shares how his team is using customer data to transform from a traditional brand to a customer-focused retailer.
Meet the Marketer: Renee Halvorsen from Marine Layer
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. Renee Halvorsen is the Senior Director of Marketing and...
Meet the Marketer: Daniel Head from TOMS Shoes