How Customer-Centric Reporting Is Transforming the C-Suite

December 12, 2018

Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer!

In this webinar, you'll learn: 

  • How customer lifetime value can be used for annual revenue and profit forecasting
  • How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  • How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher

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Why Customer Lifetime Value Matters
Why Customer Lifetime Value Matters

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Bringing the Lens of Customer Intelligence to the Executive Table
Bringing the Lens of Customer Intelligence to the Executive Table

CARMA 2016 Lauren LaCascia, LOFT

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