Customers have unlimited access to limitless options. The pricing race to the bottom to capture this fractured share of wallet has devalued luxury brands and put power in the hands of the highest percentage-point-off sticker.
You can’t prevent customers from becoming obsessed with discounts and sales. But you can stop your own organization's reliance on discounts and sales. In Discounts We Distrust lays out six strategies you can implement immediately to boost your margins.