Why Customer Lifetime Value Matters

January 8, 2019

In this webinar, Custora CEO Corey Pierson discussed all things customer lifetime value.

You will learn:

  • What is CLV? Why do I care?
  • Ways to calculate customer lifetime value—from historical to predictive
  • Use cases, including how to use lifetime value to make better marketing spend decisions
Previous Flipbook
The Lifecycle Marketer's Guide to Customer Data
The Lifecycle Marketer's Guide to Customer Data

Next Video
Custora + Bronto: Tactics for Acquiring, Cultivating, and Retaining High-Value Customers
Custora + Bronto: Tactics for Acquiring, Cultivating, and Retaining High-Value Customers

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