Custora Blog

  • Meet Your Best Customers for Long-Term Profitability

    Meet Your Best Customers for Long-Term Profitability

    In today’s article: How your VIP segments break down across demographic personas, and what this means for your marketing strategy What product affinity and purchase patterns can tell you about...

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  • Rolling Out the Red Carpet: Measuring Your VIP Segment

    Rolling Out the Red Carpet: Measuring Your VIP Segment

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  • How Customer Data Turned Store Closure Into Opportunity

    How Customer Data Turned Store Closure Into Opportunity

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  • Webinar: Tilting the Odds: Using Customer Insights to De-Risk Your Business

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  • How to Protect Your Margins in the Face of Rising Tariffs

    How to Protect Your Margins in the Face of Rising Tariffs

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  • Your Revenue Forecasting Ignores the Source of Your Revenue

    Your Revenue Forecasting Ignores the Source of Your Revenue

    If you’re like most organizations, when you forecast revenue, your finance department focuses on things like year-over-year same-store sales, trends among product lines, macroeconomic conditions,...

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  • The CMO Command Center

    The CMO Command Center

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  • Putting Customer KPIs in Context

    Putting Customer KPIs in Context

    What’s the most important metric for your customer KPIs? If your answer isn’t Customer Lifetime Value (CLV) then we’ve got some perspective you’ll find valuable -- and if you are already thinking...

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  • 11 Ways Customer Data can Supercharge Q4 Retail

    11 Ways Customer Data can Supercharge Q4 Retail

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 2

    How Supergoop Topped Custora’s Retail Benchmarks, part 2

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • Meet the Marketer: Michael Laniak from Taylor Stitch

    Meet the Marketer: Michael Laniak from Taylor Stitch

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • Digging Down to Segment KPIs for Outsized Results

    Digging Down to Segment KPIs for Outsized Results

    One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 1

    How Supergoop Topped Custora’s Retail Benchmarks, part 1

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • 4 Steps to Solving the One-Time Buyer Problem, Part III

    4 Steps to Solving the One-Time Buyer Problem, Part III

    In parts one and two of this series, we laid the groundwork on a methodology to tackle the one-time buyer problem in retail. Now comes the implementation phase, followed by measurement &...

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  • How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    This past May, Custora announced a new benchmarking feature within our program. Dagne Dover found themselves at the top of 100+ retail marketers with their high-performance lifecycle marketing...

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  • Lessons from Eloquii: The Benefits of Customer Insights in Retail

    Lessons from Eloquii: The Benefits of Customer Insights in Retail

    In the age of Amazon, traditional retailers need to leverage actionable customer insights to personalize their marketing campaigns and drive growth — or risk the fate of Toys “R” Us.

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  • Meet the Marketer: Daniel Head from TOMS Shoes

    Meet the Marketer: Daniel Head from TOMS Shoes

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  • Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence

    Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence

    When every retailer basically uses the same loyalty program structure, it’s not a value-add for your customers—it’s business as usual. This is how you overcome business as usual.

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  • The Economic Impact of Customer Loyalty

    The Economic Impact of Customer Loyalty

     

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  • Winky Lux & The Rise of Instagram-Native Retail

    Winky Lux & The Rise of Instagram-Native Retail

    A growing trend among burgeoning retail brands is to start brand-building on social media before launching any products. This allows these brands to cheaply gauge interest and generate buzz while...

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  • 4 Steps to Solving the One-Time Buyer Problem, Part II

    4 Steps to Solving the One-Time Buyer Problem, Part II

    In last week’s post we emphasized that fixing the one-time buyer problem takes more than just the marketing team and proposed a four-step playbook to get everyone involved: organizational...

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