Custora Blog

  • Acknowledging the Unequal Distribution of Customer Awesomeness

    Acknowledging the Unequal Distribution of Customer Awesomeness

    When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think...

    Read Article
  • ×

    Get the E-Book: In Discounts We Distrust

    First Name
    Last Name
    Company
    Thank you!
    Error - something went wrong!
  • Why This is the Golden Age of Retail

    Why This is the Golden Age of Retail

    The Fall 2018 RH (formerly Restoration Hardware) catalog starts with a letter from Chairman and CEO Gary Friedman titled “The Death of Retail is Overrated.” It’s a thought-provoking missive, and...

    Read Article
  • The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

    The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

    What is Customer Lifecycle Marketing?

    Read Article
  • What Are Your Customer Data Sources — And Which Ones Actually Matter?

    What Are Your Customer Data Sources — And Which Ones Actually Matter?

    A customer-first approach is a critical component of every successful retail operation, but supporting such an approach requires an awareness of which customer data sources matter — and which don’t.

    Read Article
  • ×

    Subscribe to our weekly newsletter

    Thank you!
    Error - something went wrong!
  • Winky Lux & The Rise of Instagram-Native Retail

    Winky Lux & The Rise of Instagram-Native Retail

    A growing trend among burgeoning retail brands is to start brand-building on social media before launching any products. This allows these brands to cheaply gauge interest and generate buzz while...

    Read Article
  • AI Can Help You Find the Perfect Pair of Jeans

    AI Can Help You Find the Perfect Pair of Jeans

    Centuries-old legacy retailer Levi’s is harnessing the power of AI to provide a customer-centric experience at the push of a button.

    Read Article
  • The 4 Layers of Effective Buyer Personas

    The 4 Layers of Effective Buyer Personas

    While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to...

    Read Article
  • How Tarte Cosmetics Rewards Both Engagement & Loyalty

    How Tarte Cosmetics Rewards Both Engagement & Loyalty

    We recently had the great honor to talk with Kellen Fitzgerald, Director of Marketing, Digital & Client Experience at Tarte Cosmetics (who are a wonderful Custora customer, by the way). We wanted...

    Read Article
  • Customer Retention is the New Acquisition

    Customer Retention is the New Acquisition

    Read Article
  • Escape the Discount Downward Spiral, Part 3: Full-Price Growth

    Escape the Discount Downward Spiral, Part 3: Full-Price Growth

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

    Read Article
  • Escape the Discount Downward Spiral, Part 2: Competitive Differentiation

    Escape the Discount Downward Spiral, Part 2: Competitive Differentiation

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

    Read Article
  • How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships

    How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships

    The retail game is the same as it always was: bring customers in and do what you can to make them come in more often and with larger baskets. The difference is the number of people vying for...

    Read Article
  • Escape the Discount Downward Spiral, Part 1: Solving for Excess Inventory

    Escape the Discount Downward Spiral, Part 1: Solving for Excess Inventory

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

    Read Article
  • Eloquii's Digital Retail Revolution

    Eloquii's Digital Retail Revolution

    Eloquii CEO Mariah Chase recently shared her thoughts on the state of digital commerce, where digital commerce will be in five years, and how her company is using Custora to bridge the gap.

    Read Article
  • How Teleflora Uses Custora to Foster Loyalty Among VIP Customers

    How Teleflora Uses Custora to Foster Loyalty Among VIP Customers

    Teleflora uses Custora’s segment-based testing capabilities to foster loyalty among its most valuable customers.

    Read Article
  • How Teleflora Manages Churn Prevention

    How Teleflora Manages Churn Prevention

    Teleflora worked with Custora to minimize churn by segmenting its customers according to their brand loyalty and delivering precisely targeted messaging to each segment.

    Read Article
  • How to Stop the Discounting Madness! Step One...

    How to Stop the Discounting Madness! Step One...

    Promotions have been a fixture of the American retail landscape for decades, but they've become unusually more Business As Usual since the one-two punch of The Great Recession and booming, lean,...

    Read Article
  • Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence

    Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence

    When every retailer basically uses the same loyalty program structure, it’s not a value-add for your customers—it’s business as usual. This is how you overcome business as usual.

    Read Article
  • Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful

    Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful

    To ensure their predictive models drive meaningful results, retail analysts must tailor their modeling outputs to end-users’ unique needs. Prioritize scalability, applicability, and intelligibility.

    Read Article
  • Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model

    Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model

    Retailers should make a concerted effort to build predictive infrastructures whose validation frameworks, modeling approaches, and maintenance protocols align with tangible business goals.

    Read Article
  • loading
    Loading More...