Custora Blog

  • Big News: Custora's Next Chapter

    Big News: Custora's Next Chapter

     

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  • Meet the Marketer: Kelsey Foy of Eloquii

    Meet the Marketer: Kelsey Foy of Eloquii

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • Swatting Buzzwords: Customer Journeys

    Swatting Buzzwords: Customer Journeys

    There are some terms in the retail marketing tech world that get tossed around and around, and everyone is sure they’re important, but not everyone agrees on what they actually mean. Today’s the...

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  • How to Lead with Data & Crush Your Customer Cultivation Goals

    How to Lead with Data & Crush Your Customer Cultivation Goals

    In today’s article: How to get granular with assessing segment revenue trends so you can set specific growth goals. How to plan for top-down revenue goals and know you’re on track. How to win...

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  • Meet Your Best Customers for Long-Term Profitability

    Meet Your Best Customers for Long-Term Profitability

    In today’s article: How your VIP segments break down across demographic personas, and what this means for your marketing strategy What product affinity and purchase patterns can tell you about...

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  • Rolling Out the Red Carpet: Measuring Your VIP Segment

    Rolling Out the Red Carpet: Measuring Your VIP Segment

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  • How Customer Data Turned Store Closure Into Opportunity

    How Customer Data Turned Store Closure Into Opportunity

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  • How to Protect Your Margins in the Face of Rising Tariffs

    How to Protect Your Margins in the Face of Rising Tariffs

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  • Your Revenue Forecasting Ignores the Source of Your Revenue

    Your Revenue Forecasting Ignores the Source of Your Revenue

    If you’re like most organizations, when you forecast revenue, your finance department focuses on things like year-over-year same-store sales, trends among product lines, macroeconomic conditions,...

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  • The CMO Command Center

    The CMO Command Center

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  • Putting Customer KPIs in Context

    Putting Customer KPIs in Context

    What’s the most important metric for your customer KPIs? If your answer isn’t Customer Lifetime Value (CLV) then we’ve got some perspective you’ll find valuable -- and if you are already thinking...

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  • 11 Ways Customer Data can Supercharge Q4 Retail

    11 Ways Customer Data can Supercharge Q4 Retail

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 2

    How Supergoop Topped Custora’s Retail Benchmarks, part 2

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • Meet the Marketer: Michael Laniak from Taylor Stitch

    Meet the Marketer: Michael Laniak from Taylor Stitch

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • Digging Down to Segment KPIs for Outsized Results

    Digging Down to Segment KPIs for Outsized Results

    One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 1

    How Supergoop Topped Custora’s Retail Benchmarks, part 1

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • 4 Steps to Solving the One-Time Buyer Problem, Part III

    4 Steps to Solving the One-Time Buyer Problem, Part III

    In parts one and two of this series, we laid the groundwork on a methodology to tackle the one-time buyer problem in retail. Now comes the implementation phase, followed by measurement &...

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  • How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    This past May, Custora announced a new benchmarking feature within our program. Dagne Dover found themselves at the top of 100+ retail marketers with their high-performance lifecycle marketing...

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  • Lessons from Eloquii: The Benefits of Customer Insights in Retail

    Lessons from Eloquii: The Benefits of Customer Insights in Retail

    In the age of Amazon, traditional retailers need to leverage actionable customer insights to personalize their marketing campaigns and drive growth — or risk the fate of Toys “R” Us.

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  • Meet the Marketer: Daniel Head from TOMS Shoes

    Meet the Marketer: Daniel Head from TOMS Shoes

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