Custora Blog

  • How Supergoop Topped Custora’s Retail Benchmarks, part 2

    How Supergoop Topped Custora’s Retail Benchmarks, part 2

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • Meet the Marketer: Michael Laniak from Taylor Stitch

    Meet the Marketer: Michael Laniak from Taylor Stitch

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • How Supergoop Topped Custora’s Retail Benchmarks, part 1

    How Supergoop Topped Custora’s Retail Benchmarks, part 1

    This past May, Custora announced a new benchmarking feature within our platform. Supergoop found themselves at the top of 100+ retail marketers across all three major retail performances areas.

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  • 4 Steps to Solving the One-Time Buyer Problem, Part III

    4 Steps to Solving the One-Time Buyer Problem, Part III

    In parts one and two of this series, we laid the groundwork on a methodology to tackle the one-time buyer problem in retail. Now comes the implementation phase, followed by measurement &...

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  • How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    How Dagne Dover Dominates Customer Lifecycle Marketing (Part 2)

    This past May, Custora announced a new benchmarking feature within our program. Dagne Dover found themselves at the top of 100+ retail marketers with their high-performance lifecycle marketing...

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  • Meet the Marketer: Daniel Head from TOMS Shoes

    Meet the Marketer: Daniel Head from TOMS Shoes

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  • 4 Steps to Solving the One-Time Buyer Problem, Part II

    4 Steps to Solving the One-Time Buyer Problem, Part II

    In last week’s post we emphasized that fixing the one-time buyer problem takes more than just the marketing team and proposed a four-step playbook to get everyone involved: organizational...

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  • How Dagne Dover Dominates Customer Lifecycle Marketing (Part 1)

    How Dagne Dover Dominates Customer Lifecycle Marketing (Part 1)

    This past May, Custora announced a new benchmarking feature within our program. Dagne Dover found themselves at the top of 100+ retail marketers with their high-performance lifecycle marketing...

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  • Visualizing "Good Retention" and "Bad Retention" in Retail

    Visualizing "Good Retention" and "Bad Retention" in Retail

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  • 4 Steps to Solving the One-Time Buyer Problem

    4 Steps to Solving the One-Time Buyer Problem

    The one-time buyer is a real challenge for retail organizations, and it doesn’t live with any one team — it’s everyone’s problem. 

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  • Custora Retail Benchmarking: Trends from 2018 to 2019

    Custora Retail Benchmarking: Trends from 2018 to 2019

    Through our extensive work with retailers, we’ve gotten privileged access to some of the retail world’s top brands, and with this access, we’ve been able to develop a holistic view of how...

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  • A.I. for Everyone in the Retail Org

    A.I. for Everyone in the Retail Org

    In a successful retail operation, everyone can benefit from using AI tools — and for those tools to be most effective, everyone needs to be on board.

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  • ERR… How Do You Fix the One-Time Buyer Problem?

    ERR… How Do You Fix the One-Time Buyer Problem?

    In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs. 

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  • Lessons from Eloquii: The Benefits of Customer Insights in Retail

    Lessons from Eloquii: The Benefits of Customer Insights in Retail

    In the age of Amazon, traditional retailers need to leverage actionable customer insights to personalize their marketing campaigns and drive growth — or risk the fate of Toys “R” Us.

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  • Churn Prevention Rate: Doing CPR on Fading Customers

    Churn Prevention Rate: Doing CPR on Fading Customers

    In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs. The next thing we’re going to discuss is a topic that is near and dear to our hearts: Customer...

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  • The Economic Impact of Customer Loyalty

    The Economic Impact of Customer Loyalty

     

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  • Getting Customer-Centric With Your Acquisition KPIs

    Getting Customer-Centric With Your Acquisition KPIs

    When we talk about Acquisition KPIs, we’re talking about finding those matches made in heaven. How do we acquire those customers who love us? There are a number of ways to do this — we’re actually...

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  • Digging Down to Segment KPIs for Outsized Results

    Digging Down to Segment KPIs for Outsized Results

    One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?

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  • Announcing Customer-Centric Benchmarking

    Announcing Customer-Centric Benchmarking

    How Does Your Retail Marketing Really Measure Up?

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  • Putting Customer KPIs in Context

    Putting Customer KPIs in Context

    What’s the most important metric for your customer KPIs? If your answer isn’t Customer Lifetime Value (CLV) then we’ve got some perspective you’ll find valuable -- and if you are already thinking...

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