The Bifurcation of Retail: How Retailers Are Competing on Price or Differentiating To Win
Error - something went wrong!
Most Recent Articles
How to Stop the Discounting Madness! Step One...
Promotions have been a fixture of the American retail landscape for decades, but they've become unusually more Business As Usual since the one-two punch of The Great Recession and booming, lean,...
Don’t Launch that Loyalty Program Until You Have the Right Customer Intelligence
When every retailer basically uses the same loyalty program structure, it’s not a value-add for your customers—it’s business as usual. This is how you overcome business as usual.
Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful
To ensure their predictive models drive meaningful results, retail analysts must tailor their modeling outputs to end-users’ unique needs. Prioritize scalability, applicability, and intelligibility.
Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model
Retailers should make a concerted effort to build predictive infrastructures whose validation frameworks, modeling approaches, and maintenance protocols align with tangible business goals.
Lifecycle Marketing is Real-World Interactive Storytelling
Jumping the 3 Big Hurdles to Predictive Modeling, Part 1: Data Prep
Composing Multi-Channel Harmony for a Single-Customer View
Connect the Dots: Go from Data to High-Performing Campaigns
Reducing Your Reliance on Price Promotions (Without Impacting Revenue Growth)
There’s no denying that retailers are grappling with an addiction to promotional discounts or that it’s starting to eat into their margins. Here’s how your business can wean itself off price...
How to Use First-Party Data to Drive More Efficient Media Spend During the Holiday Season (and Beyond)
With the reported trillion-dollar holiday season rapidly approaching, retailers should smartly take heed of the benefits that customer insights derived from first-party data have to offer.
4 Questions Every Retail Marketer Should Ask Before Creating Their Next Campaign
Legacy cosmetics giant Estée Lauder remains relevant in the digital age by embracing new technology and data-driven, customer-centric marketing tactics.
Four Common 1:1 Marketing Obstacles — and How Kendra Scott Conquered Them
Jewelry brand Kendra Scott overcame its growing pains to achieve personalized 1:1 marketing on a massive scale.
8 KPIs Every Customer Centric Marketer Should be Using
5G: The Next Retail Disrupter is on the Horizon
5G won't just be an improvement over 4G -- it'll be an entirely new form of connectivity. But will retailers be ready?
Visualizing "good retention" and "bad retention" in retail
How to Empower the CMO (and the rest of the marketing team)
How leading retailers implement customer segmentation
The McKinsey Guide to Achieving Personalization at Scale
In 2018, retailers need to personalize the customer experience at scale and across all channels. Here’s the step-by-step guide from McKinsey & Co. to doing just that.
How Being Customer-Obsessed Can Increase a CMO’s Tenure
With customer data at their fingertips, the most effective (and longest lasting) CMOs use insights-driven analytics to structure their marketing processes around customers’ wants and needs.
Meet the Marketer: Phil Irvine from the Bouqs