Most Recent Articles
4 Steps to Solving the One-Time Buyer Problem
The one-time buyer is a real challenge for retail organizations, and it doesn’t live with any one team — it’s everyone’s problem.
Custora Retail Benchmarking: Trends from 2018 to 2019
Through our extensive work with retailers, we’ve gotten privileged access to some of the retail world’s top brands, and with this access, we’ve been able to develop a holistic view of how...
A.I. for Everyone in the Retail Org
In a successful retail operation, everyone can benefit from using AI tools — and for those tools to be most effective, everyone needs to be on board.
ERR… How Do You Fix the One-Time Buyer Problem?
In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs.
Lessons from Eloquii: The Benefits of Customer Insights in Retail
In the age of Amazon, traditional retailers need to leverage actionable customer insights to personalize their marketing campaigns and drive growth — or risk the fate of Toys “R” Us.
Churn Prevention Rate: Doing CPR on Fading Customers
In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs. The next thing we’re going to discuss is a topic that is near and dear to our hearts: Customer...
The Economic Impact of Customer Loyalty
Getting Customer-Centric With Your Acquisition KPIs
When we talk about Acquisition KPIs, we’re talking about finding those matches made in heaven. How do we acquire those customers who love us? There are a number of ways to do this — we’re actually...
Digging Down to Segment KPIs for Outsized Results
One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?
Announcing Customer-Centric Benchmarking
How Does Your Retail Marketing Really Measure Up?
Putting Customer KPIs in Context
What’s the most important metric for your customer KPIs? If your answer isn’t Customer Lifetime Value (CLV) then we’ve got some perspective you’ll find valuable -- and if you are already thinking...
The Ins and Outs of Customer Equity — and Why it Matters to Marketers
Customer equity is a retailer’s North Star...or index fund...or leaky bucket? Whatever metaphor floats your proverbial boat, here’s why this metric is key to success in today’s retail landscape.
Using Lookalike Models to Acquire High-Value Customers, Part 2
If you missed our previous post, go back to learn about how using your first-party data, smart segmenting, and predictive analytics will vastly improve your marketing campaigns when paired with...
Using Lookalike Models to Acquire High-Value Customers, Part 1
This is is the first in a two-part series on the tactics you can use today to acquire more of the customers you want, whether that be by Customer Lifetime Value (CLV), product affinity, price...
This is the Dawning of the Age of the Customer
The Age of the Customer! Customer-Centric Marketing! Customer Obsession! These are the buzzwords that you’ve been trying swat from your ears for years now. Buzzwords start as shorthand for...
Drive More In-Store Purchases with Customer Analytics
Far from rendering brick-and-mortar stores obsolete, e-commerce can actually help in-store sales associates drive better results.
The Big Reason You Should Track Your High-Discount Segments
Welcome to the latest installment of our series on segmenting best practices and use cases. We’ve covered a lot of ground, including using segmentation to influence some of the leakiest leaks in...
8 KPIs Every Customer Centric Marketer Should be Using
Segmentation Strategies for Winning Back Churned Customers
Welcome to the latest installment of our series on segmenting best practices and use cases. Over the last two weeks, we’ve covered a lot of ground, including using segmentation to influence some...
Step One of Refocusing Your Organization Around CLV: De-silo Your Data