Merch + Marky: Nothing's Gonna Stop Us Now

Inspired by the conversations that often take place in "Monday recap" meetings, Custora’s CEO and Head of Product wrote a power ballad about using customer analytics to bridge the gap between marketing and merchandising teams. The final output: a music video featuring hand-sewn puppets. Merchandising, marketing, and customer analytics: an unexpected love story.

 

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The Top 5% of Your Customers Bring in 30% of Your Revenue
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