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The Benefits of Customer Insights in Retail: The Guide for Marketing Leaders
In the age of Amazon, traditional retailers need to leverage actionable customer insights to personalize th...
Most Recent Articles
How to Segment to Increase First & Second Repeat Purchases
Every retailer is interested in driving repeat purchases from one-time buyers. The common conception is that having that second touchpoint with a customer gives you the ability to forge a...
3 Common Segmentation Mistakes (How NOT to Slice the Pie)
Your segments could be sabotaged by any one of these sneaky mistakes, but luckily they’re all easily preventable — if you know what to look out for.
Meet the Marketer: Renee Halvorsen from Marine Layer
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. Renee Halvorsen is the Senior Director of Marketing and...
How to Slice the Pie, Part 2: Design Data-Rich Customer Segments
In the second part of our series on customer segmentation for retail, we will explore principles for good segmentation and see how to make the most of your data.
How to Slice the Pie, Part 1: Demographic Versus Behavioral Segmentation
In the first part of our series on customer segmentation for retail, we will explore the differences between using what a customer looks like on paper and using what they do to inform marketing...
Meet the Marketer: Kate Fernandez from Winky Lux
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth.
How Being Customer-Obsessed Can Increase a CMO’s Tenure
With customer data at their fingertips, the most effective (and longest lasting) CMOs use insights-driven analytics to structure their marketing processes around customers’ wants and needs.
Four Common 1:1 Marketing Obstacles — and How Kendra Scott Conquered Them
Jewelry brand Kendra Scott overcame its growing pains to achieve personalized 1:1 marketing on a massive scale.
How Retailers Drive Business Value Across Every Team Using AI-Powered Customer Data
Use AI-powered customer data to get every team in your organization aligned around the same goal: delivering the optimal customer experience.
Acknowledging the Unequal Distribution of Customer Awesomeness
When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think...
Why This is the Golden Age of Retail
The Fall 2018 RH (formerly Restoration Hardware) catalog starts with a letter from Chairman and CEO Gary Friedman titled “The Death of Retail is Overrated.” It’s a thought-provoking missive, and...
The 4-Point Checklist to R.I.C.H. Lifecycle Marketing
What is Customer Lifecycle Marketing?
What Are Your Customer Data Sources — And Which Ones Actually Matter?
A customer-first approach is a critical component of every successful retail operation, but supporting such an approach requires an awareness of which customer data sources matter — and which don’t.
Winky Lux & The Rise of Instagram-Native Retail
A growing trend among burgeoning retail brands is to start brand-building on social media before launching any products. This allows these brands to cheaply gauge interest and generate buzz while...
AI Can Help You Find the Perfect Pair of Jeans
Centuries-old legacy retailer Levi’s is harnessing the power of AI to provide a customer-centric experience at the push of a button.
The 4 Layers of Effective Buyer Personas
While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to...
How Tarte Cosmetics Rewards Both Engagement & Loyalty
We recently had the great honor to talk with Kellen Fitzgerald, Director of Marketing, Digital & Client Experience at Tarte Cosmetics (who are a wonderful Custora customer, by the way). We wanted...
Customer Retention is the New Acquisition
Escape the Discount Downward Spiral, Part 3: Full-Price Growth
It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...
Escape the Discount Downward Spiral, Part 2: Competitive Differentiation