Most Recent Articles
Using Lookalike Models to Acquire High-Value Customers, Part 2
If you missed our previous post, go back to learn about how using your first-party data, smart segmenting, and predictive analytics will vastly improve your marketing campaigns when paired with...
Using Lookalike Models to Acquire High-Value Customers, Part 1
This is is the first in a two-part series on the tactics you can use today to acquire more of the customers you want, whether that be by Customer Lifetime Value (CLV), product affinity, price...
This is the Dawning of the Age of the Customer
The Age of the Customer! Customer-Centric Marketing! Customer Obsession! These are the buzzwords that you’ve been trying swat from your ears for years now. Buzzwords start as shorthand for...
Drive More In-Store Purchases with Customer Analytics
Far from rendering brick-and-mortar stores obsolete, e-commerce can actually help in-store sales associates drive better results.
The Big Reason You Should Track Your High-Discount Segments
Welcome to the latest installment of our series on segmenting best practices and use cases. We’ve covered a lot of ground, including using segmentation to influence some of the leakiest leaks in...
8 KPIs Every Customer Centric Marketer Should be Using
Segmentation Strategies for Winning Back Churned Customers
Welcome to the latest installment of our series on segmenting best practices and use cases. Over the last two weeks, we’ve covered a lot of ground, including using segmentation to influence some...
Step One of Refocusing Your Organization Around CLV: De-silo Your Data
The following is an excerpt from our new book, The Chance of a Lifetime: How to Use Customer Lifetime Value Reporting to Grow Your Retail Business. To read the book in its entirety, get it here.
The 6 Critical Capabilities Needed for Customer-Centric Communication
How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty
Using Behavioral Segmentation to Detect Churn Before It’s Too Late
Detecting fading and lost customers is one incredibly valuable form of behavioral segmentation. In the retail world, this is no easy task, but there are a lot of tools at your disposal to get started.
The Challenges Of Adopting a CLV-First Strategy Across The Organization
When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are the same. When you recognize the customers who think...
Here's Your Customer Data Strategy to Tackle Tariffs
The most recent round of Chinese tariffs is likely to result in price hikes for customers. Here's what retailers can do to maintain steady sales and preserve customer relationships.
How to Segment to Increase First & Second Repeat Purchases
Every retailer is interested in driving repeat purchases from one-time buyers. The common conception is that having that second touchpoint with a customer gives you the ability to forge a...
3 Common Segmentation Mistakes (How NOT to Slice the Pie)
Your segments could be sabotaged by any one of these sneaky mistakes, but luckily they’re all easily preventable — if you know what to look out for.
Meet the Marketer: Renee Halvorsen from Marine Layer
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. Renee Halvorsen is the Senior Director of Marketing and...
How to Slice the Pie, Part 2: Design Data-Rich Customer Segments
In the second part of our series on customer segmentation for retail, we will explore principles for good segmentation and see how to make the most of your data.
How to Slice the Pie, Part 1: Demographic Versus Behavioral Segmentation
In the first part of our series on customer segmentation for retail, we will explore the differences between using what a customer looks like on paper and using what they do to inform marketing...
Meet the Marketer: Kate Fernandez from Winky Lux
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth.
How Being Customer-Obsessed Can Increase a CMO’s Tenure