Custora Talking to a Camera

Short videos of Custorians explaining topics around customer-centric retail

  • The Secret to a Single Customer View1:58

    The Secret to a Single Customer View

    Is your data organized for a single view of the customer?

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  • What is Customer Equity?2:23

    What is Customer Equity?

    How does your business portfolio perform over time?

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  • The Most Important Customer Metric of All Time2:22

    The Most Important Customer Metric of All Time

    As with anything that you want to improve in your organization, If you care about driving loyalty, you need a metric for it. For more information, go to custora.com Compare your business to similar

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  • The Marketing Channels That Work Best For Your Brand2:34

    The Marketing Channels That Work Best For Your Brand

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • The Stages Of The Customer Lifecycle1:55

    The Stages Of The Customer Lifecycle

    Featuring Margaret Growth, Head of Growth Strategy at Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed custome

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  • A Lifecycle Marketing Dating Analogy2:57

    A Lifecycle Marketing Dating Analogy

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Measuring Impact With Control Groups1:20

    Measuring Impact With Control Groups

    Featuring Chandler Dutton, Senior Customer Engagement Associate at Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with det

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  • Detecting And Solving Customer Churn2:46

    Detecting And Solving Customer Churn

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Segmentation and Experimentation2:54

    Segmentation and Experimentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Return on Ad Spend + Lifetime Value2:18

    Return on Ad Spend + Lifetime Value

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Cutting Through The Buzz To “Customer-Centric”2:40

    Cutting Through The Buzz To “Customer-Centric”

    Featuring Chandler Dutton, Senior Customer Engagement Associate at Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with det

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  • Smells Like “Testing Spirit”2:55

    Smells Like “Testing Spirit”

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Demographic vs. Behavioral Segmentation2:21

    Demographic vs. Behavioral Segmentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Cross-Selling And Closet Segmentation2:24

    Cross-Selling And Closet Segmentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri

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  • The Intersection Of Technology And Human Expertise2:19

    The Intersection Of Technology And Human Expertise

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri

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