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Jumping the 3 Big Hurdles to Predictive Modeling
Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: - How to strategize preparing data for mode
Here's Your Customer Data Strategy to Tackle Tariffs
The most recent round of Chinese tariffs is likely to result in price hikes for customers. Here's what retailers can do to maintain steady sales and preserve customer relationships.
Personalization at Scale
Sean Flavin, Marketing Technology Leader at McKinsey shares insights into personalization at CARMA 2018.
Lucky Brand: The Transition from Traditional Retail to Customer Centricity
Lucky Brand CEO, Carlos Alberini shares how his team is using customer data to transform from a traditional brand to a customer-focused retailer.
What Are Your Customer Data Sources — And Which Ones Actually Matter?
A customer-first approach is a critical component of every successful retail operation, but supporting such an approach requires an awareness of which customer data sources matter — and which don’t.