In this dynamic conversation, Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott joins Custora CEO Corey Pierson and Amperity Chief Product Officer Chris Jones to talk about the company's journey toward one-to-one marketing.
- How Megan thinks about reaching each of her customer segments with relevant product recommendations, offers, and messages
- How Kendra Scott is solving common blockers to one-to-one marketing, including creating a single customer view, defining the customer lifecycle, and scaling findings across channels
- How Kendra Scott is using predictive segmentation to build audiences and activate them across channels
If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.