In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn:
- The current state of retail and how excess promotional discounting has led to a devaluing of prestige brands and an unsustainable race to the bottom.
- How brands can use their data to home in on their best customers to learn how to be a better brand by serving them.
- Real-life use cases for reducing discount dependence while still achieving the business goals that discounts are supposed to solve for.
To read our in-depth book on the topic of discount reduction, In Discounts We Distrust, click here.
If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.