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  • The Chance of a Lifetime

    The Chance of a Lifetime

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  • Webinar: Where Retail Organizations Fall Short with Segmentation

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  • How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

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  • Using Behavioral Segmentation to Detect Churn Before It’s Too Late

    Using Behavioral Segmentation to Detect Churn Before It’s Too Late

    Detecting fading and lost customers is one incredibly valuable form of behavioral segmentation. In the retail world, this is no easy task, but there are a lot of tools at your disposal to get started.

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  • The Challenges Of Adopting a CLV-First Strategy Across The Organization

    The Challenges Of Adopting a CLV-First Strategy Across The Organization

    When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are the same. When you recognize the customers who think...

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  • How to Segment to Increase First & Second Repeat Purchases

    How to Segment to Increase First & Second Repeat Purchases

    Every retailer is interested in driving repeat purchases from one-time buyers. The common conception is that having that second touchpoint with a customer gives you the ability to forge a...

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  • 3 Common Segmentation Mistakes (How NOT to Slice the Pie)

    3 Common Segmentation Mistakes (How NOT to Slice the Pie)

    Your segments could be sabotaged by any one of these sneaky mistakes, but luckily they’re all easily preventable — if you know what to look out for. 

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  • How to Slice the Pie, Part 2: Design Data-Rich Customer Segments

    How to Slice the Pie, Part 2: Design Data-Rich Customer Segments

    In the second part of our series on customer segmentation for retail, we will explore principles for good segmentation and see how to make the most of your data. 

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  • How to Slice the Pie, Part 1: Demographic Versus Behavioral Segmentation

    How to Slice the Pie, Part 1: Demographic Versus Behavioral Segmentation

    In the first part of our series on customer segmentation for retail, we will explore the differences between using what a customer looks like on paper and using what they do to inform marketing...

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  • How Do You Measure Up? Announcing Customer-Centric Benchmarking31:49

    How Do You Measure Up? Announcing Customer-Centric Benchmarking

    Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is perf

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  • Meet the Marketer: Kate Fernandez from Winky Lux

    Meet the Marketer: Kate Fernandez from Winky Lux

    In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth. 

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  • Acknowledging the Unequal Distribution of Customer Awesomeness

    Acknowledging the Unequal Distribution of Customer Awesomeness

    When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think...

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  • The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

    The 4-Point Checklist to R.I.C.H. Lifecycle Marketing

    What is Customer Lifecycle Marketing?

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  • Why This is the Golden Age of Retail

    Why This is the Golden Age of Retail

    The Fall 2018 RH (formerly Restoration Hardware) catalog starts with a letter from Chairman and CEO Gary Friedman titled “The Death of Retail is Overrated.” It’s a thought-provoking missive, and...

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  • Winky Lux & The Rise of Instagram-Native Retail

    Winky Lux & The Rise of Instagram-Native Retail

    A growing trend among burgeoning retail brands is to start brand-building on social media before launching any products. This allows these brands to cheaply gauge interest and generate buzz while...

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  • Building a Scalable Churn Prevention System58:13

    Building a Scalable Churn Prevention System

    Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: -Why the current state of churn prevention systems are

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  • The 4 Layers of Effective Buyer Personas

    The 4 Layers of Effective Buyer Personas

    While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to...

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  • How Tarte Cosmetics Rewards Both Engagement & Loyalty

    How Tarte Cosmetics Rewards Both Engagement & Loyalty

    We recently had the great honor to talk with Kellen Fitzgerald, Director of Marketing, Digital & Client Experience at Tarte Cosmetics (who are a wonderful Custora customer, by the way). We wanted...

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  • Escape the Discount Downward Spiral, Part 3: Full-Price Growth

    Escape the Discount Downward Spiral, Part 3: Full-Price Growth

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

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  • Escape the Discount Downward Spiral, Part 2: Competitive Differentiation

    Escape the Discount Downward Spiral, Part 2: Competitive Differentiation

    It’s no news to retailers that over-discounting is a problem. Just two adverse effects that lead to plummeting bottom lines include setting customers up to expect to only buy on discount and...

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  • How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty31:35

    How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

    Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event

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