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  • The New CMO  The Voice of the Customer Within the Organization0:00

    The New CMO The Voice of the Customer Within the Organization

    Custora Director of Product Nitika Sheth recently presented on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort

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  • Webinar: The New CMO: The Voice of the Customer Within the Organization

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  • 4 Steps to Solving the One-Time Buyer Problem

    4 Steps to Solving the One-Time Buyer Problem

    The one-time buyer is a real challenge for retail organizations, and it doesn’t live with any one team — it’s everyone’s problem. 

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  • Custora Retail Benchmarking: Trends from 2018 to 2019

    Custora Retail Benchmarking: Trends from 2018 to 2019

    Through our extensive work with retailers, we’ve gotten privileged access to some of the retail world’s top brands, and with this access, we’ve been able to develop a holistic view of how...

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  • What is Customer Equity?2:23

    What is Customer Equity?

    How does your business portfolio perform over time?

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  • CARMA 2018 Highlights1:27

    CARMA 2018 Highlights

    CARMA 2018 brought together 125+ retail brands and nearly 200 marketing leaders to learn, share, and have some fun. Learn more about CARMA 2019 at www.custora.com/carma.

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  • A.I. for Everyone in the Retail Org

    A.I. for Everyone in the Retail Org

    In a successful retail operation, everyone can benefit from using AI tools — and for those tools to be most effective, everyone needs to be on board.

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  • ERR… How Do You Fix the One-Time Buyer Problem?

    ERR… How Do You Fix the One-Time Buyer Problem?

    In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs. 

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  • Churn Prevention Rate: Doing CPR on Fading Customers

    Churn Prevention Rate: Doing CPR on Fading Customers

    In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs. The next thing we’re going to discuss is a topic that is near and dear to our hearts: Customer...

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  • The Economic Impact of Customer Loyalty

    The Economic Impact of Customer Loyalty

     

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  • The Secret to a Single Customer View1:58

    The Secret to a Single Customer View

    Is your data organized for a single view of the customer?

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  • The One-Time Buyer Problem is Not a One-Person Job0:00

    The One-Time Buyer Problem is Not a One-Person Job

    Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming custom

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  • Digging Down to Segment KPIs for Outsized Results

    Digging Down to Segment KPIs for Outsized Results

    One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?

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  • Putting Customer KPIs in Context

    Putting Customer KPIs in Context

    What’s the most important metric for your customer KPIs? If your answer isn’t Customer Lifetime Value (CLV) then we’ve got some perspective you’ll find valuable -- and if you are already thinking...

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  • Announcing Customer-Centric Benchmarking

    Announcing Customer-Centric Benchmarking

    How Does Your Retail Marketing Really Measure Up?

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  • Using Lookalike Models to Acquire High-Value Customers, Part 2

    Using Lookalike Models to Acquire High-Value Customers, Part 2

    If you missed our previous post, go back to learn about how using your first-party data, smart segmenting, and predictive analytics will vastly improve your marketing campaigns when paired with...

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  • Using Lookalike Models to Acquire High-Value Customers, Part 1

    Using Lookalike Models to Acquire High-Value Customers, Part 1

    This is is the first in a two-part series on the tactics you can use today to acquire more of the customers you want, whether that be by Customer Lifetime Value (CLV), product affinity, price...

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  • Supercharge Your Customer Journey56:13

    Supercharge Your Customer Journey

    Harnessing the power of predictive analytics to improve personalization

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  • This is the Dawning of the Age of the Customer

    This is the Dawning of the Age of the Customer

    The Age of the Customer! Customer-Centric Marketing! Customer Obsession! These are the buzzwords that you’ve been trying swat from your ears for years now. Buzzwords start as shorthand for...

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  • The Big Reason You Should Track Your High-Discount Segments

    The Big Reason You Should Track Your High-Discount Segments

    Welcome to the latest installment of our series on segmenting best practices and use cases. We’ve covered a lot of ground, including using segmentation to influence some of the leakiest leaks in...

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  • Segmentation Strategies for Winning Back Churned Customers

    Segmentation Strategies for Winning Back Churned Customers

    Welcome to the latest installment of our series on segmenting best practices and use cases. Over the last two weeks, we’ve covered a lot of ground, including using segmentation to influence some...

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