Webinar: The New CMO: The Voice of the Customer Within the OrganizationRegister
Other content in this Stream
CARMA 2018 Highlights
CARMA 2018 brought together 125+ retail brands and nearly 200 marketing leaders to learn, share, and have some fun. Learn more about CARMA 2019 at www.custora.com/carma.
A.I. for Everyone in the Retail Org
In a successful retail operation, everyone can benefit from using AI tools — and for those tools to be most effective, everyone needs to be on board.
ERR… How Do You Fix the One-Time Buyer Problem?
In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs.
Churn Prevention Rate: Doing CPR on Fading Customers
In this series on customer-centric KPIs, we’ve talked about acquisition KPIs and segment-level KPIs. The next thing we’re going to discuss is a topic that is near and dear to our hearts: Customer...
The Economic Impact of Customer Loyalty
The Secret to a Single Customer View
Corey Talking to a Camera About The Secret to a “Single Customer View” Featuring Corey Pierson, CEO and Cofounder of Custora The first question to ask yourself on the road to a customer-centric reta
Rolling into the weekend in full color! #pride #nycpride #teamcustora 🌈❤️🧡💛💚💙💜
The One-Time Buyer Problem is Not a One-Person Job
Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming custom
Digging Down to Segment KPIs for Outsized Results
One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?
Putting Customer KPIs in Context
What’s the most important metric for your customer KPIs? If your answer isn’t Customer Lifetime Value (CLV) then we’ve got some perspective you’ll find valuable -- and if you are already thinking...
Announcing Customer-Centric Benchmarking
How Does Your Retail Marketing Really Measure Up?
Using Lookalike Models to Acquire High-Value Customers, Part 2
If you missed our previous post, go back to learn about how using your first-party data, smart segmenting, and predictive analytics will vastly improve your marketing campaigns when paired with...
Using Lookalike Models to Acquire High-Value Customers, Part 1
This is is the first in a two-part series on the tactics you can use today to acquire more of the customers you want, whether that be by Customer Lifetime Value (CLV), product affinity, price...
Supercharge Your Customer Journey
Harnessing the power of predictive analytics to improve personalization
This is the Dawning of the Age of the Customer
The Age of the Customer! Customer-Centric Marketing! Customer Obsession! These are the buzzwords that you’ve been trying swat from your ears for years now. Buzzwords start as shorthand for...
The Big Reason You Should Track Your High-Discount Segments
Welcome to the latest installment of our series on segmenting best practices and use cases. We’ve covered a lot of ground, including using segmentation to influence some of the leakiest leaks in...
Segmentation Strategies for Winning Back Churned Customers
Welcome to the latest installment of our series on segmenting best practices and use cases. Over the last two weeks, we’ve covered a lot of ground, including using segmentation to influence some...
Step One of Refocusing Your Organization Around CLV: De-silo Your Data
The following is an excerpt from our new book, The Chance of a Lifetime: How to Use Customer Lifetime Value Reporting to Grow Your Retail Business. To read the book in its entirety, get it here.
The Chance of a Lifetime
How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty