Expanding Your Red Carpet with VIP Cultivation Strategies

It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year.

Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers. In this webinar, you’ll learn:

  • Why VIP cultivation is so important to your bottom line.
  • How to use customer analytics and segmentation to design surprise-and-delight tactics specifically for your VIPs.
  • How marketing and merchandising can work together to ensure the long-term growth of your organization by increasing the value of your top 10% of customers.

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.

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Rolling Out the Red Carpet: Measuring Your VIP Segment
Rolling Out the Red Carpet: Measuring Your VIP Segment

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