High-Value Customer Acquisition on Social Media

In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. In this session, you'll learn:

  • How to calculate customer lifetime value to identify your current high-value customers
  • How to parlay these insights into a supercharged lookalike modeling campaign
  • How to measure the success of high-value acquisition campaigns as early as after new customers' first purchases

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher

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