High-Value Customer Acquisition on Social Media

In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. Join to ask questions and learn: - How to calculate customer lifetime value to identify your current high-value customers - How to parlay these insights into a supercharged lookalike modeling campaign - How to measure the success of high-value acquisition campaigns as early as after new customers' first purchases

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Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful
Jumping the 3 Big Hurdles to Predictive Modeling, Part 3: Make the Outputs Useful

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Webinar: The Rise of Instagram-Native Retail

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