How the Bouqs Won the Super Bowl

CARMA 2018 featured The Bouqs sharing how they used segmentation to increase revenue by 45% on Mother's Day.
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Here's Your Customer Data Strategy to Tackle Tariffs
Here's Your Customer Data Strategy to Tackle Tariffs

The most recent round of Chinese tariffs is likely to result in price hikes for customers. Here's what reta...

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Personalization at Scale
Personalization at Scale

Sean Flavin, Marketing Technology Leader at McKinsey shares insights into personalization at CARMA 2018.

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