Big News: Custora's Next Chapter
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Meet the Marketer: Kelsey Foy of Eloquii
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth.
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Swatting Buzzwords: Customer Journeys
There are some terms in the retail marketing tech world that get tossed around and around, and everyone is sure they’re important, but not everyone agrees on what they actually mean. Today’s the...
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How to Lead with Data & Crush Your Customer Cultivation Goals
In today’s article:
How to get granular with assessing segment revenue trends so you can set specific growth goals.
How to plan for top-down revenue goals and know you’re on track.
How to win...
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Meet Your Best Customers for Long-Term Profitability
In today’s article:
How your VIP segments break down across demographic personas, and what this means for your marketing strategy
What product affinity and purchase patterns can tell you about...
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Rolling Out the Red Carpet: Measuring Your VIP Segment
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