How the Bouqs Won the Super Bowl
CARMA 2018 featured The Bouqs sharing how they used segmentation to increase revenue by 45% on Mother's Day.
Other content in this Stream
17:13“Growing Our Store Footprint Through a Customer-Centric Lens” with Jenni Kayne In this presentation, Lauren Holmes (Senior Director of Retail & Customer Experience at Jenni Kayne) talks about the shi
23:13Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic
11:08Custora CEO and Cofounder Corey Pierson gives an introduction to the day’s events for CARMA 2019 by talking about why its existentially important for retail organizations to be holistically customer-c
18:52“Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc
22:20In this fireside chat, Ben Grant (Head of Customer Success, Custora) speaks with Stacy Fierstein (VP Marketing, Vince.) and Julian Ellin (VP E-Commerce, Vince.) about how their organization pivoted fr
0:00In this fireside chat, Richard Kestenbaum (Forbes contributor, partner at Triangle Capital) and Robin Lewis (Founder and Editor of The Robin Report) discuss the future of the retail store and retail o
22:14Panel discussion hosted by Halie LeSavage, Retail Writer at Morning Brew, moderating a discussion with Seth Goldman (CEO of UrbanStem), Daniel Head (Director of Digital Marketing at TOMS), and Daria L
19:27Peter Fader developed and systematized the idea of customer-centricity on which Custora is built. His customer-centric analytics company, Zodiac, sold to Nike recently, and he’s since moved into the w
22:07Natalie Mackey, CEO of Glow Concept (the parent company of Winky Lux) talks about the strategies and tactics her company has put in place to achieve their mission “to create joy through products, cont
29:22Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Direct Courtney Sansone and SVP of Consumer Direct TJ Papp. Retail has historically been a pat
15:53Ingrid Cordy, VP of E-Commerce at e.l.f. joins Custora CEO Corey Pierson for a fireside chat to discuss the power of customer-centric insights when building a brand that has turned the marketing parad
In this ongoing series, we chatted with some of our customers to learn more about the ways they are using customer data to drive growth.
0:00In one of the most buzzed-about presentations at CARMA 2019, Michael Laniak, Director of Customer Service and Retention for Taylor Stitch, gives a detailed step-by-step of how his organization was abl
There are some terms in the retail marketing tech world that get tossed around and around, and everyone is sure they’re important, but not everyone agrees on what they actually mean. Today’s the...
29:17Using Customer Insights to De-Risk Your Business Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisi
In today’s article: How to get granular with assessing segment revenue trends so you can set specific growth goals. How to plan for top-down revenue goals and know you’re on track. How to win...
In today’s article: How your VIP segments break down across demographic personas, and what this means for your marketing strategy What product affinity and purchase patterns can tell you about...
36:42It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. On Wednesday, September 25 at 1: