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Kendra Scott: The Evolution of One to One Marketing

Megan Kohout, VP of Ecommerce & Customer Analytics at Kendra Scott, shared her organizations approach to customer-centric marketing and how it has taken them from a one woman jewelry maker to a prominent accessory brand.
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Eloquii + Custora
Eloquii + Custora

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Four Common 1:1 Marketing Obstacles — and How Kendra Scott Conquered Them
Four Common 1:1 Marketing Obstacles — and How Kendra Scott Conquered Them

Jewelry brand Kendra Scott overcame its growing pains to achieve personalized 1:1 marketing on a massive sc...

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