"Marketing and Beyond" with e.l.f. Cosmetics

Ingrid Cordy, VP of E-Commerce at e.l.f. joins Custora CEO Corey Pierson for a fireside chat to discuss the power of customer-centric insights when building a brand that has turned the marketing paradigm on its head. Using behavioral insights and segmentation strategies, e.l.f. was able to make good on their mission of doing away with persona-based marketing in order to literally serve every eye, lip, and face.

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"The Role of the Merchant as We Know It Is Dead" with Kenneth Cole
"The Role of the Merchant as We Know It Is Dead" with Kenneth Cole

Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Di...

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Meet the Marketer: Kelsey Foy of Eloquii
Meet the Marketer: Kelsey Foy of Eloquii

In this ongoing series, we chatted with some of our customers to learn more about the ways they are using c...