Measuring Success: Cracking the code on marketing effectiveness

Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show: - How to determine true incremental growth - Which metrics are wasting your time - And how to sustain a marketing practice that constantly tests and proves value without creative overwhelm or spreadsheet overload
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Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model
Jumping the 3 Big Hurdles to Predictive Modeling, Part 2: Building the Model

Retailers should make a concerted effort to build predictive infrastructures whose validation frameworks, m...

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Lifecycle Marketing is Real-World Interactive Storytelling
Lifecycle Marketing is Real-World Interactive Storytelling

Webinar: The Rise of Instagram-Native Retail

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