Setting Customer-Centric Goals, Surfacing Opportunities, and Tracking Progress

Custora's Head of Product, Jordan Elkind, introduces marketers to Custora's new Spotlight product.
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The McKinsey Guide to Achieving Personalization at Scale
The McKinsey Guide to Achieving Personalization at Scale

In 2018, retailers need to personalize the customer experience at scale and across all channels. Here’s the...

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Please Don't Go: Using Predictive Analytics To Improve Customer Retention While Minimizing Discounts
Please Don't Go: Using Predictive Analytics To Improve Customer Retention While Minimizing Discounts

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