One and (Not) Done

 

One time buyers. One-and-dones. One buy stands. Buy-bye bennys.

No matter what you call them, if you work in the retail industry, they're a real concern.The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you're leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.

With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys.

To help, we wrote a book.

Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs.

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Setting Customer-Centric Goals, Surfacing Opportunities, and Tracking Progress
Setting Customer-Centric Goals, Surfacing Opportunities, and Tracking Progress

Custora's Head of Product, Jordan Elkind, introduces marketers to Custora's new Spotlight product.

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Custora + Bronto: Tactics for Acquiring, Cultivating, and Retaining High-Value Customers
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