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The Chance of a Lifetime

Optimizing for product performance or channel performance without a view of the customers behind that performance ultimately ignores the overall health of your business and sets you up to make big decisions with woefully little information.

Customer Lifetime Value Reporting adds the context necessary to serve your customers, not your channels, which is why we wrote this book about how to use CLV across every phase of the customer lifecycle to increase revenue and customer loyalty.  

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Step One of Refocusing Your Organization Around CLV: De-silo Your Data
Step One of Refocusing Your Organization Around CLV: De-silo Your Data

The following is an excerpt from our new book, The Chance of a Lifetime: How to Use Customer Lifetime Value...

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How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty
How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

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