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The New CMO The Voice of the Customer Within the Organization

Custora Director of Product Nitika Sheth recently presented on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value.

In this webinar, you'll learn:

  1. How the finance team can use customer lifetime value for annual revenue and profit forecasting
  2. How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  3. How customer-centric KPIs help CMOs become the voice of the customer within their organizations

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.

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