The One-Time Buyer Problem is Not a One-Person Job

Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across the company.

 

Jordan Elkind, Head of Product at Custora, discusses how heads of marketing can approach other departments with a nuanced view of the customer through predictive analytics to relieve their collective burden of customer cultivation.

In this webinar you’ll learn:

  • Why retention and cultivation are more mission-critical in retail than even acquisition
  • How to involve your entire organization to use data-driven insights in the effort to cultivate repeat buyers
  • High-level strategy and on-the-ground tactics to address the one-time buyer problem

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.

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