"Using Customer Insights & Testing for a Stellar Customer Experience” with Winc

“Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc, the digital-first, direct-to-consumer, vertically integrated winery.

With their digital capabilities, Winc has an incredible amount of data and knowledge around the wine preferences of its customers.

In this discussion, Jennifer and Lindsey talk about Winc’s marketing team and their approach to testing and how other departments use data to craft the customer experience.

Previous Video
"Remove the Risk from Big Business Decisions" with Jordan Elkind
"Remove the Risk from Big Business Decisions" with Jordan Elkind

Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jord...

Next Video
“The Retail Landscape of Tomorrow” with the Robin Report
“The Retail Landscape of Tomorrow” with the Robin Report

In this fireside chat, Richard Kestenbaum (Forbes contributor, partner at Triangle Capital) and Robin Lewis...