"Using Customer Insights & Testing for a Stellar Customer Experience” with Winc

“Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc, the digital-first, direct-to-consumer, vertically integrated winery.

With their digital capabilities, Winc has an incredible amount of data and knowledge around the wine preferences of its customers.

In this discussion, Jennifer and Lindsey talk about Winc’s marketing team and their approach to testing and how other departments use data to craft the customer experience.

Previous Video
“On the Cusp” with Corey Pierson
“On the Cusp” with Corey Pierson

Custora CEO and Cofounder Corey Pierson gives an introduction to the day’s events for CARMA 2019 by talking...

Next Video
“The Power of the Customer-Centric Organization” with Vince.
“The Power of the Customer-Centric Organization” with Vince.

In this fireside chat, Ben Grant (Head of Customer Success, Custora) speaks with Stacy Fierstein (VP Market...