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Eloquii + Custora

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E L O Q U I I I S A H I G H - G R O W T H I N T E R N E T R E TA I L E R T H AT S P E C I A L I Z E S I N FA S T FA S H I O N F O R W O M E N W H O FA L L O U T S I D E O F T H E 0 T O 1 2 S I Z E R A N G E . T H E C O M PA N Y WA S L A U N C H E D A S A N I N D E P E N D E N T E N T I T Y I N 2 0 1 4 W I T H T H E V I S I O N O F D E S I G N I N G C L O T H I N G A N D A C C E S S O R I E S E XC L U S I V E LY T O F I T A F U L L E R F I G U R E . E L O Q U I I P R O V I D E S T H E P L U S - S I Z E M A R K E T W I T H F U N , E D G Y A P PA R E L B A S E D O N T H E L AT E S T R U N WAY T R E N D S . C U S T O R A I S A N A D VA N C E D S E G M E N TAT I O N P L AT F O R M . W E H E L P M A R K E T E R S I M P R O V E T H E R O I O F T H E I R E M A I L , D I S P L AY, D I R E C T M A I L , A N D FA C E B O O K C A M PA I G N S . O U R P L AT F O R M G I V E S M A R K E T E R S T H E P O W E R T O C R E AT E S M A R T E R C U S T O M E R S E G M E N T S A N D A C T I VAT E T H E M E V E R Y W H E R E . T H E C H A L L E N G E O P T I M I Z I N G C U S T O M E R VA L U E As a high-growth, venture-backed internet startup, Eloquii is focused on attracting new customers to the brand. But Marketing Vice President Kelly Goldston realized that the key to maximizing value is not just acquiring new customers, but also managing the cost of acquiring new customers in relation to the lifetime value of the customers they acquire. In order to optimize CAC:CLV (the ratio of customer acquisition costs to the lifetime value of the customers acquired), Eloquii realized they needed to look beyond the traditional metrics like ROAS (Return on Ad Spend) to understand the longer term impact of their performance marketing investments, and they had to work pro- actively to grow the lifetime value of their customer base. R E D U C I N G C H U R N , G R O W I N G C L V C A S E S T U D Y E L O Q U I I + C U S T O R A B Y 2 7 % . Our predictive churn program with Custora outperforms a traditional rules- based approach Using customer insights to drive profitable growth in women's plus size fashion

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