Case studies

Tiffany & Co + Custora

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C A S E S T U D Y T I F FA N Y & C O . H A S B E E N T H E W O R L D ' S P R E M I E R J E W E L E R A N D A M E R I C A' S H O U S E O F D E S I G N S I N C E 1 8 3 7. T I F FA N Y P U B L I S H E D I T S F I R S T B L U E B O O K C ATA L O G I N 1 8 4 5 A N D T H I S A N N U A L P R E S E N TAT I O N C O N TA I N S O N E O F T H E M O S T E X T E N S I V E C O L L E C T I O N S O F C O U T U R E J E W E L R Y O N E A R T H . T O D AY, T I F FA N Y ' S E XQ U I S I T E D E S I G N S C O N T I N U E T O E X U D E S O P H I S T I C AT I O N A N D E L E G A N C E I N M A G A Z I N E S , I N F I L M S A N D O N T H E R E D C A R P E T, W O R N B Y L U M I N A R I E S O F P O P U L A R C U LT U R E L I K E K AT E W I N S L E T, A N G E L I N A J O L I E , A N N E H AT H AWAY A N D C O U N T L E S S O T H E R S . C U S T O R A I S A N A D VA N C E D S E G M E N TAT I O N P L AT F O R M . W E H E L P M A R K E T E R S I M P R O V E T H E R O I O F T H E I R E M A I L , D I S P L AY, D I R E C T M A I L , A N D FA C E B O O K C A M PA I G N S . O U R P L AT F O R M G I V E S M A R K E T E R S T H E P O W E R T O C R E AT E S M A R T E R C U S T O M E R S E G M E N T S A N D A C T I VAT E T H E M E V E R Y W H E R E . T H E C H A L L E N G E I M P R O V I N G D I R E C T M A R K E T I N G P E R F O R M A C E Aer nearly 175 years of success with catalog mailers, the brand was not on the leading edge of digital marketing. One particular pain point for Catherine Lacaze, the Vice President of North America Marketing at Tiffany & Co., was the lack of insights coming from their client database. The marketing department was only doing the most basic segmentation. They were targeting static audiences defined only by gender and spend. Catherine knew that they needed a much more mature and intelligent way to look at their business and a better way to extract value from the customer data. F I N D I N G T H E R I G H T A U D I E N C E Tiffany uses Custora's advanced segmentation platform to dramatically improve the performance of their email, direct mail, and clienteling programs. T I F F A N Y & C O . + C U S T O R A the churn, affinity and persona programs are generating a li in revenue per customer 5 0 %

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