Data Sheets

Platform Overview

Issue link: https://resources.custora.com/i/1079901

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Cloud-based customer analytics soware that puts machine learning to work across your retail organization. Deliver insight-driven customer experiences. Execute faster. Do more with less. Make customer-centric decisions across the organization. Powering customer-obsessed commerce Better understand your customers and create more effective audiences that can be automatically pushed to any channel: email, paid social, display, website, direct mail, catalog, mobile apps, clienteling apps, SMS, customer service touchpoints, and more. Go from insight to action, faster. Automate machine learning and put insights in the hands of business users. Share out-of-the-box insights curated for each individual department, and design complex campaigns in minutes. Our comprehensive predictive modeling portfolio brings rich insights to your entire organization, keeps everyone on the same page with a centralized insights hub, and helps predict future behaviors and trends. P L AT F O R M O V E R V I E W Let's chat. sales@custora.com 1 Key Benefits Products Segmentation Studio Segment Explorer Quickly build segments and deploy across all your marketing and advertising channels. Empower the organization with self-serve access to answer customer-focused questions on demand. Build Self-serve, point-and-click access to historical and predictive segments. Deploy Integrated with tools across the marketing stack such as Facebook, Google Customer Match, ESPs, and SFTP. Measure Measure the incremental impact of your efforts based on control group performance and determine how marketing campaigns increase revenue/ user and profit/user. Improve the ROI of every channel. Build Self-serve, point-and-click access to historical and predictive segments based on product preferences, acquisition and retention patterns, CLV, discount sensitivity and more. Discover Meaningful insights on any customer segment—from acquisition channels, projected revenue, expected order size, and more.

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