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A B R I E F I N T R O D U C T I O N S A L E S @ C U S T O R A . C O M Powering Customer-Obsessed Commerce Cloud-based customer analytics so!ware that puts machine learning to work across your retail organization. Customers have changed more in the last five years than in the previous 10. An explosion of channels and choices, shi!ing preferences, and advertising fatigue have made marketing tougher than ever. In this new world, winning will require a deep understanding of your customers. Companies that use customer analytics comprehensively report outpacing their competition in terms of profit almost twice as o!en as companies that do not. 1 We call this new world of customer insights "Customer-Obsessed Commerce." It's a new era that's all about how well you know your customer. It's a new way of thinking. Instead of products and channels, Customer-Obsessed companies focus on the customer. The formula for growth lies in three fundamental principles: Embedded in Every Team Applications that empower marketers, salespeople, and executives to interact smoothly with customer insights, ask better questions, and make smarter decisions. Predictive Customer Insights Unified data with a portfolio of predictive insights built for each individual customer. Across Every Touchpoint Insights flow seamlessly through every customer touchpoint to drive maximum impact. Custora helps drive revenue and lifetime value (LTV) through rich, machine learning-based customer insights About Custora Create better customer experiences Execute faster, do more with less Make more insightful decisions Build a better understanding of your customers and use it to personalize offers across every channel: email, SMS, clienteling, web, and service. Go from insight to action, faster. Automate machine learning that would take a team of data scientists months, if not years, to execute. Understand your customers and turn insights into impact. Our comprehensive predictive modeling portfolio brings rich insights to your entire organization. We're on a mission to remove the "mass" from mass marketing, with software tools that focus on customers as individuals with unique needs and interests. Over 100 brands (including 7 of the top 20 US retailers) use Custora to acquire and retain valuable customers, grow lifetime value, and improve team efficiency. Company Customers Technology Investors Our platform is built on state-of-the- art customer analytics methodologies that help retailers use insights more effectively and deliver more meaningful communications. Y Combinator, General Catalyst, Founder Collective, Foundation Capital, Greycroft Partners, SV Angel 1 : McKinsey & Co. L E T ' S C H AT

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