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Q U I C K G U I D E S A L E S @ C U S T O R A . C O M Track customer acquisition KPIs and changes in key customer metrics (e.g., Customer Lifetime Value) Learn Relate CLV to acquisition sources to improve your long-term ROAS on marketing spend. Custora highlights opportunities to increase investments in channels that attract predicted loyal, high spenders Monitor the health of the customer fileā€¦ ...And identify strategic opportunities in the lifecycle of the customer to increase spend, order frequency and customer retention Analyze any customer segment and highlight both historical and predictive insights in seconds Activate Custora provides a strategic customer lens to identify blind spots and surface opportunities to grow the business Custora provides frictionless audience creation and deployment through the multi-channel audience manager Send your segments to any marketing channel with in- tegrated campaign management tools that make it easy to A/B test campaigns in a single or multi-channel setup Click, click, done. Access all of your customer data, internal model scores, and Custora generated insights through an easy-to-use marketing interface. Enable everyone on the team to effortlessly build and analyze customer segments Platform Tour Custora's customer analytics and segmentation platform enables teams to quickly surface customer insights and deploy relevant campaigns rooted in data analysis

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