Case studies

Fashion Retailer + Custora

Issue link: https://resources.custora.com/i/1080420

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[CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] [CONFIDENTIAL] [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * [CONFIDENTIAL] * C A S E S T U D Y FA S H I O N R E TA I L E R * T H I S C A S E S T U DY H A S B E E N A N O N Y M I Z E D AT T H E R E Q U E S T O F T H E R E TA I L E R . C U S T O R A I S A N A D VA N C E D S E G M E N TAT I O N P L AT F O R M . W E H E L P M A R K E T E R S I M P R O V E T H E R O I O F T H E I R E M A I L , D I S P L AY, D I R E C T M A I L , A N D FA C E B O O K C A M PA I G N S . O U R P L AT F O R M G I V E S M A R K E T E R S T H E P O W E R T O C R E AT E S M A R T E R C U S T O M E R S E G M E N T S A N D A C T I VAT E T H E M E V E R Y W H E R E . T H E C H A L L E N G E F I N D I N G N E W WAYS T O C O N N E C T W I T H C U S T O M E R S T H R O U G H E M A I L Since its launch, this fashion retailer* has embraced a data-driven mindset and advanced customer analytics as a key to impressive year-over-year growth. Because of the discovery- powered nature of the business, email has always been an essential marketing vehicle for reaching current and prospective customers with relevant sale events at the right time. Over the years, the company had evolved a strategy leveraging five distinct daily email versions to communicate with major customer segments (based on historical purchase behavior). D A I LY E M A I L P E R S O N A L I Z A T I O N Custora Predictive User Insights Drive 1.5% Overall Revenue Li for Fashion Retailer F A S H I O N R E T A I L E R + C U S T O R A Powering emails with predictive user insights led to double-digit li in email engagement metrics and more impressively, a overall li in revenue for the business. 1 . 5 % But over time the efficacy of the email channel began to show signs of fatigue and decline. How could the team reverse this trend and find new ways to connect with customers through email? [FASHION RETAILER]

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