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In Discounts We Distrust

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The evolution of promotion obsession in modern retail Three business challenges that drive marketers to offer promotions and strategies for smarter discounting H OW ' D W E G E T H E R E ? E SC A P I N G T H E VO RT E X : A R OA D M A P CO N T E N TS 2 I N D I S C O U N T S W E D I S T R U S T 1 2

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