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Custora Introduction

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A B R I E F I N T R O D U C T I O N S A L E S @ C U S T O R A . C O M Customer Intelligence for Modern Retail Teams Custora combines cloud-based customer analytics so!ware with consultative expertise to enable retail teams to become truly customer-centric. About Custora We're on a mission to remove the "mass" from mass marketing with software tools that focus on customers as individuals with unique needs and interests. Over 100 brands across 10 retail categories use Custora to acquire and retain valuable customers, grow lifetime value, and improve team efficiency. Company Customers Technology Investors Our platform is built on state-of-the- art customer analytics methodologies that help retailers use insights more effectively and deliver more meaningful communications. Y Combinator, General Catalyst, Founder Collective, Foundation Capital, Greycroft Partners, SV Angel Customers have changed more in the last five years than in the previous 10. An explosion of channels and choices, shi!ing preferences, and advertising fatigue have made marketing tougher than ever. In this new world, winning will require a deep understanding of your customers. According to McKinsey & Co., retailers that use customer analytics report outpacing their competition in terms of profit almost twice as o!en as companies that do not. We call this new world of customer insights "Customer- Obsessed Commerce." It's a new era that's all about how well you know your customer. It's a new way of thinking. Instead of products and channels, customer-obsessed companies focus on the customer. The formula for growth lies in three fundamental principles: Predictive customer insights, embedded in every team, and distributed across every touchpoint. Built for a New Era of Commerce Acquire more high-value customers Increase the lifetime value of existing customers Make more insightful, data-driven decisions Target acquisition efforts based on predictive lifetime value and align your entire organization around high-clv paths to purchase. Develop cross-channel initiatives that engage, drive incremental purchases, and retain existing customers. Share curated insights across your organization and predict future behaviors instead of just looking to the past.

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