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Dermstore

Issue link: https://resources.custora.com/i/1133065

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Launched in 1999 by a board-certified dermatologist, Dermstore has been a wholly owned subsidiary of Target Corporation since 2013. Dermstore's President was looking to empower the marketing team with access to customer insights. Dermstore uses Custora to reach shoppers at critical points in the customer lifecycle, such as when a loyal customer visits and sales dip. Data science rather than the usual business rules are used to determine when to intervene in a customer relationship, ensuring Dermstore is speaking to its guests at the most relevant time for them. "We can go down to category level, for example skincare purchasers. We can look at transactions [or]which promos brought them to our site. The platform helps our team prioritize promotions and understand our customers better," says President Cathy Beaupain. Programs -Member activation -Churn prevention -CLV insights Channels -Email -On-site Integrations -Salesforce Marketing Cloud -Google Analytics "Creativity does not work linearly. Marketers can now become data scientists as well as idea artists. This platform helps blend both areas." Cathy Beaupain President

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