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Case_Study_KennethColeLiveRamp

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I N Q U I R I E S info@custora.com R E Q U E S T A D E M O Schedule a demo at get.custora.com/demo-request C U S T O R A U A great place for marketing teams to learn about customer analytics custora.com/university These predictive audiences drove a significant positive return on advertising spend for Kenneth Cole. Key use cases include: Targeting predicted high-value customers Personalization throughout the customer lifecycle Enhanced targeting for product and event-specific campaigns "Our new partnership with LiveRamp is incredibly exciting," said Corey Pierson, CEO at Custora. "The world's best retailers understand that not all shoppers are equal. Custora's advanced audience segmentation and personalization capabilities were created to turn that general understanding into specific action. Our partnership with LiveRamp expands the possibilities of what can be done with the knowledge Custora's models provide. The results that retailers experience when combining Custora and LiveRamp are remarkable." The Results Improved Affinity and Conversion Kenneth Cole's predicted product affinity campaign targeting men and women most likely to purchase boots showed a 2.6x ROI over its business- as-usual approach as compared with similar recent campaigns. Boosted High-Value Acquisition Efforts Leveraging Custora's customer lifetime value predictions, the Kenneth Cole team enhanced the performance of its retargeting campaigns by focusing its efforts on prospects whom Custora predicted to be among the future top 10% of customers. Kenneth Cole's usual approach would be general retargeting of all visitors. By enhancing its bid strategy, lowering its overall spend, and focusing on predicted high-value audiences, Kenneth Cole's retargeting campaign saw a 9x ROI as measured over its previous retargeting strategy. K E N N E T H C O L E + C U S T O R A A B O U T C U S T O R A Custora is a customer intelligence platform that provides holistic solutions to help retailers take control of challenges such as acquiring higher value customers, converting one-time buyers, and reducing customer attrition. The platform stitches together disparate customer data, leverages artificial intelligence to surface insights on each shopper, then provides an interface for marketing leaders to activate a cross-functional, cross-channel strategy to move the needle on key customer KPIs. A B O U T L I V E R A M P LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and excep- tional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.

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