Visualizing "good retention" and "bad retention" in retail
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A Bayesian Approach to A/B Testing
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Formulating A Hypothesis - Designing Marketing Experiments - Part 1 of 4
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Be careful how you average - a retail example
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Using Big Data to Craft the Well-timed Email
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5 Tips for having a BLAST with A/B testing
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Omnichannel in retail and e-commerce marketing: What is it and why is it important?
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The Top 5% of Your Customers Bring in 30% of Your Revenue
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9 email marketing mistakes (and how to avoid them)
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One Kings Lane Realizes 4% Increase in Revenue by Leveraging Custora’s Predictive Lifetime Value Segmentation
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Performance of Paid Search and Display Ads Drops During Holidays
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8 KPIs Every Customer Centric Marketer Should be Using
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Making Sense of the MarTech Universe
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What Marketers Need to Know About 1st, 2nd, and 3rd Party Data
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