How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

April 2, 2019

Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss:

  • How the Bouqs Co, an online floral retailer, was able to use Event Propensity Models to create predictable year-round demand. 
  • How Custora's customer insights helped the Bouqs target and convert customers most likely to sign up for a subscription.  
  • New use cases for how Event Propensity Models could revolutionize your retail marketing.

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher

Previous Video
How Do You Measure Up? Announcing Customer-Centric Benchmarking
How Do You Measure Up? Announcing Customer-Centric Benchmarking

Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Usi...

Next Article
How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships
How to Use Customer Analytics to Break Down Silos and Build Stronger Customer Relationships

The retail game is the same as it always was: bring customers in and do what you can to make them come in m...