Promo Reduction

  • In Discounts We Distrust

    In Discounts We Distrust

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  • Happy Customers, Fewer Promos—Custora Releases Discount and MSRP Sensitivity Segmentation

    Happy Customers, Fewer Promos—Custora Releases Discount and MSRP Sensitivity Segmentation

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  • Kicking the Habit: Reducing Dependence on Price Promotions57:28

    Kicking the Habit: Reducing Dependence on Price Promotions

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  • Lucky Brand: The Transition from Traditional Retail to Customer Centricity46:06

    Lucky Brand: The Transition from Traditional Retail to Customer Centricity

    Lucky Brand CEO, Carlos Alberini shares how his team is using customer data to transform from a traditional brand to a customer-focused retailer.

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  • Reducing Your Reliance on Price Promotions (Without Impacting Revenue Growth)

    Reducing Your Reliance on Price Promotions (Without Impacting Revenue Growth)

    There’s no denying that retailers are grappling with an addiction to promotional discounts or that it’s starting to eat into their margins. Here’s how your business can wean itself off price...

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  • The Promotional Markdowns Survival Guide

    The Promotional Markdowns Survival Guide

    Retailers resort to promotional markdowns for many reasons. They usually play an important role in product lifecycle management and can sometimes be a necessity to help sell end-of-season,...

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