A Bayesian Approach to A/B Testing
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One Kings Lane Realizes 4% Increase in Revenue by Leveraging Custora’s Predictive Lifetime Value Segmentation
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Using the Science of Persuasion—and Advanced Segmentation—to Boost Online Sales
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Here's Your Customer Data Strategy to Tackle Tariffs
The most recent round of Chinese tariffs is likely to result in price hikes for customers. Here's what retailers can do to maintain steady sales and preserve customer relationships.
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Drive More In-Store Purchases with Customer Analytics
Far from rendering brick-and-mortar stores obsolete, e-commerce can actually help in-store sales associates drive better results.
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11 Ways Customer Data can Supercharge Q4 Retail
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