Bringing the Lens of Customer Intelligence to the Executive Table
CARMA 2016 Lauren LaCascia, LOFT
Other content in this Stream
59:01Where Organizations Fall Short With Segmentation
Custora CEO Corey Pierson will walk through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls
31:35How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty
Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event
54:35How Customer-Centric Reporting Is Transforming the C-Suite
In this webinar, you'll learn: -How customer lifetime value can be used for annual revenue and profit forecasting -How retail executive teams are using customer-centric KPIs to understand the true h
38:37Digital Retail: the (R)Evolution
Eloquii's CEO Mariah Chase shares her prediction for the future of retail.
1:03:054 Strategies To Optimize Your Digital Touchpoints Using Customer Data
Custora + CPC Strategy
Here's Your Customer Data Strategy to Tackle Tariffs
The most recent round of Chinese tariffs is likely to result in price hikes for customers. Here's what retailers can do to maintain steady sales and preserve customer relationships.
56:40Solstice + Custora: How Solstice Is Empowering Sales Associates with Customer Insights
19:39How the Bouqs Won the Super Bowl
CARMA 2018 featured The Bouqs sharing how they used segmentation to increase revenue by 45% on Mother's Day.
46:06Lucky Brand: The Transition from Traditional Retail to Customer Centricity
Lucky Brand CEO, Carlos Alberini shares how his team is using customer data to transform from a traditional brand to a customer-focused retailer.
Drive More In-Store Purchases with Customer Analytics
Far from rendering brick-and-mortar stores obsolete, e-commerce can actually help in-store sales associates drive better results.
