Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer!
In this webinar, you'll learn:
- How customer lifetime value can be used for annual revenue and profit forecasting
- How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
- How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget
If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.