Videos

  • “On the Cusp” with Corey Pierson11:08

    “On the Cusp” with Corey Pierson

    Custora CEO and Cofounder Corey Pierson gives an introduction to the day’s events for CARMA 2019 by talking about why its existentially important for retail organizations to be holistically customer-c

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  • "The Role of the Merchant as We Know It Is Dead" with Kenneth Cole29:22

    "The Role of the Merchant as We Know It Is Dead" with Kenneth Cole

    Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Direct Courtney Sansone and SVP of Consumer Direct TJ Papp. Retail has historically been a pat

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  • "Tailoring Customer Experiences with Data" with Taylor Stitch0:00

    "Tailoring Customer Experiences with Data" with Taylor Stitch

    In one of the most buzzed-about presentations at CARMA 2019, Michael Laniak, Director of Customer Service and Retention for Taylor Stitch, gives a detailed step-by-step of how his organization was abl

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  • "Using Customer Insights & Testing for a Stellar Customer Experience” with Winc18:52

    "Using Customer Insights & Testing for a Stellar Customer Experience” with Winc

    “Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc

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  • "Scaling Joy” with Glow Concept & Winky Lux22:07

    "Scaling Joy” with Glow Concept & Winky Lux

    Natalie Mackey, CEO of Glow Concept (the parent company of Winky Lux) talks about the strategies and tactics her company has put in place to achieve their mission “to create joy through products, cont

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  • “The Power of the Customer-Centric Organization” with Vince.22:20

    “The Power of the Customer-Centric Organization” with Vince.

    In this fireside chat, Ben Grant (Head of Customer Success, Custora) speaks with Stacy Fierstein (VP Marketing, Vince.) and Julian Ellin (VP E-Commerce, Vince.) about how their organization pivoted fr

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  • "Marketing and Beyond" with e.l.f. Cosmetics15:53

    "Marketing and Beyond" with e.l.f. Cosmetics

    Ingrid Cordy, VP of E-Commerce at e.l.f. joins Custora CEO Corey Pierson for a fireside chat to discuss the power of customer-centric insights when building a brand that has turned the marketing parad

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  • “The Retail Landscape of Tomorrow” with the Robin Report0:00

    “The Retail Landscape of Tomorrow” with the Robin Report

    In this fireside chat, Richard Kestenbaum (Forbes contributor, partner at Triangle Capital) and Robin Lewis (Founder and Editor of The Robin Report) discuss the future of the retail store and retail o

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  • “Using CLV to Drive Business Strategy” with Morning Brew22:14

    “Using CLV to Drive Business Strategy” with Morning Brew

    Panel discussion hosted by Halie LeSavage, Retail Writer at Morning Brew, moderating a discussion with Seth Goldman (CEO of UrbanStem), Daniel Head (Director of Digital Marketing at TOMS), and Daria L

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  • “Customer-Based Corporate Valuation” with Peter Fader19:27

    “Customer-Based Corporate Valuation” with Peter Fader

    Peter Fader developed and systematized the idea of customer-centricity on which Custora is built. His customer-centric analytics company, Zodiac, sold to Nike recently, and he’s since moved into the w

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  • "Remove the Risk from Big Business Decisions" with Jordan Elkind23:13

    "Remove the Risk from Big Business Decisions" with Jordan Elkind

    Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic

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  • “The Customer-Centric Store Footprint” with Jenni Kayne17:13

    “The Customer-Centric Store Footprint” with Jenni Kayne

    “Growing Our Store Footprint Through a Customer-Centric Lens” with Jenni Kayne In this presentation, Lauren Holmes (Senior Director of Retail & Customer Experience at Jenni Kayne) talks about the shi

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  • The Intersection Of Technology And Human Expertise2:19

    The Intersection Of Technology And Human Expertise

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri

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  • Cross-Selling And Closet Segmentation2:24

    Cross-Selling And Closet Segmentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri

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  • Demographic vs. Behavioral Segmentation2:21

    Demographic vs. Behavioral Segmentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Return on Ad Spend + Lifetime Value2:18

    Return on Ad Spend + Lifetime Value

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Smells Like “Testing Spirit”2:55

    Smells Like “Testing Spirit”

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Detecting And Solving Customer Churn2:46

    Detecting And Solving Customer Churn

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • Segmentation and Experimentation2:54

    Segmentation and Experimentation

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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  • A Lifecycle Marketing Dating Analogy2:57

    A Lifecycle Marketing Dating Analogy

    Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric

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