Oracle + Bronto: Customers, Not Commodities
Oracle Bronto's presentation at CARMA 2018
Other content in this Stream
11:08“On the Cusp” with Corey Pierson
Custora CEO and Cofounder Corey Pierson gives an introduction to the day’s events for CARMA 2019 by talking about why its existentially important for retail organizations to be holistically customer-c
29:22"The Role of the Merchant as We Know It Is Dead" with Kenneth Cole
Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Direct Courtney Sansone and SVP of Consumer Direct TJ Papp. Retail has historically been a pat
0:00"Tailoring Customer Experiences with Data" with Taylor Stitch
In one of the most buzzed-about presentations at CARMA 2019, Michael Laniak, Director of Customer Service and Retention for Taylor Stitch, gives a detailed step-by-step of how his organization was abl
18:52"Using Customer Insights & Testing for a Stellar Customer Experience” with Winc
“Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc
22:07"Scaling Joy” with Glow Concept & Winky Lux
Natalie Mackey, CEO of Glow Concept (the parent company of Winky Lux) talks about the strategies and tactics her company has put in place to achieve their mission “to create joy through products, cont
22:20“The Power of the Customer-Centric Organization” with Vince.
In this fireside chat, Ben Grant (Head of Customer Success, Custora) speaks with Stacy Fierstein (VP Marketing, Vince.) and Julian Ellin (VP E-Commerce, Vince.) about how their organization pivoted fr
15:53"Marketing and Beyond" with e.l.f. Cosmetics
Ingrid Cordy, VP of E-Commerce at e.l.f. joins Custora CEO Corey Pierson for a fireside chat to discuss the power of customer-centric insights when building a brand that has turned the marketing parad
0:00“The Retail Landscape of Tomorrow” with the Robin Report
In this fireside chat, Richard Kestenbaum (Forbes contributor, partner at Triangle Capital) and Robin Lewis (Founder and Editor of The Robin Report) discuss the future of the retail store and retail o
22:14“Using CLV to Drive Business Strategy” with Morning Brew
Panel discussion hosted by Halie LeSavage, Retail Writer at Morning Brew, moderating a discussion with Seth Goldman (CEO of UrbanStem), Daniel Head (Director of Digital Marketing at TOMS), and Daria L
19:27“Customer-Based Corporate Valuation” with Peter Fader
Peter Fader developed and systematized the idea of customer-centricity on which Custora is built. His customer-centric analytics company, Zodiac, sold to Nike recently, and he’s since moved into the w
23:13"Remove the Risk from Big Business Decisions" with Jordan Elkind
Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic
17:13“The Customer-Centric Store Footprint” with Jenni Kayne
“Growing Our Store Footprint Through a Customer-Centric Lens” with Jenni Kayne In this presentation, Lauren Holmes (Senior Director of Retail & Customer Experience at Jenni Kayne) talks about the shi
2:19The Intersection Of Technology And Human Expertise
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri
2:24Cross-Selling And Closet Segmentation
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metri
2:21Demographic vs. Behavioral Segmentation
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric
2:18Return on Ad Spend + Lifetime Value
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric
2:55Smells Like “Testing Spirit”
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric
2:46Detecting And Solving Customer Churn
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric
2:54Segmentation and Experimentation
Featuring Corey Pierson, CEO and Cofounder of Custora For more information, go to custora.com Compare your business to similar retailers and have Custora build a report with detailed customer metric
2:57A Lifecycle Marketing Dating Analogy