Oracle + Bronto: Customers, Not Commodities
Oracle Bronto's presentation at CARMA 2018
Other content in this Stream
31:35How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty
Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event
38:37Digital Retail: the (R)Evolution
Eloquii's CEO Mariah Chase shares her prediction for the future of retail.
34:42Bringing the Lens of Customer Intelligence to the Executive Table
CARMA 2016 Lauren LaCascia, LOFT
25:35Glossy Panel: How Niche Brands Are Thriving
Jill Manoff, Editor-in-Chief at Glossy, chats with leading retail marketers from niche brands on the approaches they are taking and how they are succeeding in todays retail environment.
35:33Forrester: Grow Your Business
Brandon Purcell, Principal Analyst at Forrester, shares insights for retailers to grow their customer base, their brand, and their revenue.
34:01Users Are Redefining Retail As We Know It
Huge shared insights into how customers and technology are shaping the future of retail.
20:48Setting Customer-Centric Goals, Surfacing Opportunities, and Tracking Progress
Custora's Head of Product, Jordan Elkind, introduces marketers to Custora's new Spotlight product.
19:39How the Bouqs Won the Super Bowl
CARMA 2018 featured The Bouqs sharing how they used segmentation to increase revenue by 45% on Mother's Day.
19:50Kendra Scott: The Evolution of One to One Marketing
Megan Kohout, VP of Ecommerce & Customer Analytics at Kendra Scott, shared her organizations approach to customer-centric marketing and how it has taken them from a one woman jewelry maker to a promin
26:48Personalization at Scale
Sean Flavin, Marketing Technology Leader at McKinsey shares insights into personalization at CARMA 2018.
22:14CARMA 2018 Welcome: How Far Retail Has Come & Where It's Headed
Custora CEO & Co-founder, Corey Pierson, shares insights into the state of retail and the importance of customer data to drive future growth.
46:06Lucky Brand: The Transition from Traditional Retail to Customer Centricity
Lucky Brand CEO, Carlos Alberini shares how his team is using customer data to transform from a traditional brand to a customer-focused retailer.
0:29Custora Cocktails & Case Studies: Breakfast Edition June 2018
