"The Role of the Merchant as We Know It Is Dead" with Kenneth Cole

October 30, 2019
Custora Director of Product Nitika Sheth in conversation with Kenneth Cole’s Senior Director of Consumer Direct Courtney Sansone and SVP of Consumer Direct TJ Papp. Retail has historically been a pattern-driven, supply-led industry that pushes out big trends, themes, and ideas, but for the first time, that paradigm has shifted. Now it’s the customer who’s leading the brand, and the traditional roles within the retail organization must adapt or fall behind.
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