"Using Customer Insights & Testing for a Stellar Customer Experience” with Winc

November 1, 2019

“Data Uncorked: Using Customer Insights & Testing for a Stellar Customer Experience” Jennifer Kalmakis (Director of Customer Engagement, Custora) sits down with Lindsey Knowles, VP of Marketing, Winc, the digital-first, direct-to-consumer, vertically integrated winery.

With their digital capabilities, Winc has an incredible amount of data and knowledge around the wine preferences of its customers.

In this discussion, Jennifer and Lindsey talk about Winc’s marketing team and their approach to testing and how other departments use data to craft the customer experience.

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